Catherine Hessick, Ph.D.

Experience

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  Cardinal Hayes Home For Children

  May 2003 - Jul 2014

  On-Call Direct Care Aide

  Cared for multi-disabled children and adults by assisting with daily functions, including feeding, changing, transporting, and overall quality of life enjoyment activities Trained in CPR (adult and child) including the use of an AED, first aid, and SCIP (Strategies for Crisis Intervention and Prevention)

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  National Hockey League (NHL)

  Jan 2007 - Jan 2007

  2007 All-Star Game

  Assisted with All-Star Events, including the Stanley Cup Reunion and Players' Red Carpet Arrival.

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  Mercedes-Benz AG

  Jan 2008 - Aug 2009

  CAReer Marketing Specialist

  • First woman in the U.S. to be in Daimler Trucks North America’s MBA rotational training program, CAReer• Analyzed and researched aftermarket competitors within Class 8 trucks, communicated and e-marketed directly to 900+ dealers, oversaw a new proprietary parts catalog, and prepared a parts feasibility report. • Worked in Stuttgart, Germany, with the Sales Organization of Chrysler, Jeep, and Dodge products for markets in Central/Eastern Europe, Asia, and Africa. Researched and organized an in-depth complexity reduction report, complete model year 2008 report for all specs, and assisted in the reorganization of reports. • Organized and maintained the website for new truck sales, including a weekly electronic newsletter, training sessions for dealers, and communicating with dealers as well as the director of marketing Show less

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  Central Piedmont Community College

  Aug 2009 - Dec 2011

  Adjunct Professor of Marketing

  Courses taught include Public Relations, Principles of Marketing, Introduction to Business, International Marketing, and Sports & Entertainment Promotions

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  Charlotte Destination Group

  Jun 2010 - Nov 2010

  Marketing and Event Planner

  Full-service event planning, marketing, and PR for conferences, private events, and corporate meetings.

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  Winthrop University

  Nov 2010 - Jun 2011

  Director of External Relations and Assistant Professor

  • Managed internship process, special events, Institute of Management, the College of Business overall marketing functions and recruitment for MBA program with both domestic and international students • Cultivated relations with the external business community, coordinate internal information gathering and communication, and served on the Dean’s Council • Instructed students in Marketing and Management courses, advised students, and worked with students having difficulty with courses. Show less

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  NewPoint Learning Center

  Jan 2012 - Mar 2013

  Tutor

  • Tutor students in the following subjects: SAT/ACT prep, K-6 Math, Algebra, Geometry, Pre-Calculus, Earth Science, English Language Arts (including AP and IB courses), American History, U.S. Government• Worked in Title I schools in North Carolina as part of a state-funded after-school tutoring program

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  Belmont Abbey College

  Mar 2012 - May 2012

  Adjunct Professor of Business Administration

  Taught Introduction to Entrepreneurship

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  HACC, Central Pennsylvania's Community College

  Aug 2013 - Aug 2017

  Adjunct Professor of Marketing

  Courses taught include Principles of Marketing, Advertising & Promotion, and Introduction to Business

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  Ambassador Crawford College of Business and Entrepreneurship

  Aug 2014 - Jul 2016

  Teaching Fellow

  Conducted research as well as taught International Marketing (online), the Marketing Research Lab, and Marketing Tools

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  Walsh University

  Aug 2016 - Aug 2017

  Adjunct Professor of Marketing- MBA online program

  Taught Marketing Management for two semesters

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  Youngstown State University

  Jan 2017 - Jun 2017

  Adjunct Professor Of Business- MBA online program

  Taught two sections of Global Business

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  James Madison University

  Jul 2017 - Aug 2021

  Lecturer

  Courses taught include Integrated Marketing Communications, Principles of Marketing, and Business Decision Making

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  Muhlenberg College

  Jul 2021 - now

  Visiting Assistant Professor

  Courses taught include Business & Society, Consumer Behavior, Integrated Marketing Communication, Marketing Research, Principles of Marketing, Digital & Social Media Marketing, and Sports Marketing & Analytics