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Gabriela Arreaga

Gabriela Arreaga

Product Marketing Coordinator

Followers of Gabriela Arreaga1526 followers
location of Gabriela ArreagaBerlino

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  • Timeline

  • About me

    Creative Visionary, Experience Designer, and Marketing Expert

  • Education

    • Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM

      2008 - 2013
      Bachelor's degree International Marketing 8.9

      Activities and Societies: Rewarded “Diploma in Student Development” for active participation in social, cultural, and artistic activities at ITESM 2012. Activities such as folklore dance, sports team, student associations, workshops, and social work in the Education, Environmental, and Community Development of Mexico. Bachelor in International Marketing at the most recognized and top-ranked business school in Latin America “ITESM Tec de Monterrey” with 8.9.

    • Future London Academy

      2022 -
      Creative Leadership Programme Design and Visual Communications, General

  • Experience

    • BanRegio

      Mar 2014 - Mar 2015
      Product Marketing Coordinator

      Coordinated and promoted the usage of a financial product (credit card) focus on helping small businesses and entrepreneurs to grow their business in Mexico.

    • Creative Boutique

      Jan 2015 - Sept 2018
      Creative Strategist & Marketing Designer

      Developed an online freelance business with focus on promoting global brands in Spanish markets and Mexican brands in Europe. As creative strategist I help brands around the world to strategically translate their creative problems into innovative creative solutions while working remotely.

    • El Cowork

      Jul 2016 - Jan 2018
      Creative Consultant and Community Manager

      Managed an office space, and events and inspired a community of creative people (designers, entrepreneurs, developers, artists, etc.) to develop their business while managing their workspace.Managed online marketing channels such as Facebook, Instagram, Mailchimp, Slack, Email, etc.

    • ReFUEL4

      Sept 2016 - Sept 2018
      Strategic Design Lead

      Led the creative direction of advertising campaigns for worldwide brands such as Nike, Philips, Fiver, etc. and oversaw the creative process of a creative hub of 20 designers and video producers for an AI-guided advertising platform.

    • Productsup

      Sept 2018 - Oct 2020
      Customer Experience and Onboarding Manager

      Helped and managed enterprise clients & retailers using Productsup (innovative SaaS solution) to place their product content online into digital marketing and business channels, such as Google, Amazon, Facebook, Zalando, or Instagram.

    • IU International University of Applied Sciences

      Oct 2021 - Mar 2023
      Experience Design Manager (Optimising for CR, UX)

      Development of A/B creative concepts to optimize conversation rate and improve UX of IU Landing page ecosystem following a creative process and testing/design thinking methodology to prove behavioural hypothesis and impact on creative KPIs such as CRO, Leads, Apps, and User Behaviour. Executed Usability tests and User Behaviour research as part of the ideation process.

    • LucaNet AG

      Mar 2023 - now
      Experience Design Manager (Optimising for CR, UX, UI)

  • Licenses & Certifications

    • MITx U.Lab: Transforming Business, Society, and Self

      EdX
      Jan 2015

    • First Aid Certificate

      New Zealand Red Cross
      Jan 2013

    • Google Analytics

      Googlelearn
      Jan 2015

    • Graphic Design

      CreativeLive
      Jan 2020

    • Customer Relationship Management

      Indian Institute of Management Bangalore
      Jan 2018

    • Online Marketing Diploma

      Shaw Academy
      Jan 2015
      View certificate certificate

    • Branding and Corporate Identity

      Domestika
      Jan 2016

    • Google Adwords

      Googlelearn
      Jan 2015

  • Honors & Awards

    • Awarded to Gabriela Arreaga
      Diploma in Student Development ITESM Instituto Tecnologico y de Estudios Superiores de Monterrey dic 2013 I have obtained a recognition Diploma for being a successful student for achieving a notorious grade on my extra activities (Social, Cultural and Artistic Projects). · • “MKT Charm”• “Smart Simple Ideas” • “INTERAKT”. ·• “CALL TO ACTION”
    • Awarded to Gabriela Arreaga
      Diploma in Business and Executive Coaching Instituto Tecnológico y de Estudios Superiores de Monterrey / POWERCOACH dic 2012

  • Volunteer Experience

    • Primary School Teacher and Program Advisor

      Issued by Tecnológico de Monterrey
      Tecnológico de MonterreyAssociated with Gabriela Arreaga

    • Video Producer

      Issued by TECHO
      TECHOAssociated with Gabriela Arreaga

    • Video Producer

      Issued by Blue Sky Project
      Blue Sky ProjectAssociated with Gabriela Arreaga

    • Primary School Teacher

      Issued by Latidos on Jan 2012
      LatidosAssociated with Gabriela Arreaga

    • Swimming Coach

      Issued by Tauranga City Council on Mar 2013
      Tauranga City CouncilAssociated with Gabriela Arreaga