Oana Mihaela Hulub

Experience

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  Digi24

  Jun 2008 - Sept 2015

  Journalist (TV, Newspaper, Online Journalism)

  Previous experiences in Journalism2012-2015 DIGI 24 TV station – NEWS EDITOR AND NEWS PRESENTER2009-2012 NETBRIDGE DEVELOPMENT – MEDIA & COMMUNICATION SPECIALIST2008 – 2009 ADEVARUL HOLDING – NEWS EDITOR

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  Digi 24 HD

  Feb 2012 - Sept 2015

  News Editor

  Key Achievements Over 2400 news stories published on TV Over 5700 monitoring of people utterances in almost 4 years of television Proficiency in fast monitoring for guests comments & selecting high impact statements Coordinator for annual & quarterly reports within editor's team Implemented a new approach to improve the working standards Able to write broadcast news (text, video images, tv graphics) in less than 20 minutes.Key Responsibilities News Editor and News presenter News editor and writer providing full coverage of social, political & economic events Created stories for newscasts Supervised production of visual (picture, film & video) for broadcasted news Followed up leads for potential new stories Interviewed with professionals & academics to select key comments Conducted interviews over the phone or video conferences Key user for the AP ENPS system Working with producers and reporters on a regular basis for the newscasts Show less

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  SmartPoint

  Jan 2015 - Jun 2017

  Senior PR Consultant

  Key Achievements Organised over 30 interviews for clients & interview briefs Over than 1000 articles in media after sending the press releases Organised large events, with more then 400 participants from retail&media Created 25 original public relations campaigns annually Grew sales by 40% over past year for Miele & EpsonKey Responsibilities Account Manager for Fashion Days, Epson, Miele and Mio. Drafted, reviewed and edited press releases, web content, handbooks, pitches and other related material in support of the company's public relations initiatives Managed product promotions using product placement, lifestyle marketing and branded integration strategies Project management for Horeca & retail projects (organised brainstorming sessions and the final project for the client) Creating monthly/quarterly coverage reports Show less

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  Medical PR Agency

  Jun 2017 - Mar 2018

  PR Manager

  Key Achievements Organized almost 30 non-paid interviews on TV, radio, general, healthcare and lifestyle publications for clients from medical care industry Created 10 original public relations, social media and marketing campaigns Conducting an outdoor educational campaign in 3 schools of Bucharest promoting emotional problems of children before the exam highlighting one of the medical care clients. Key Responsibilities Account Manager for 5 medical care clients and physicians well known in Romania Developed and implemented seasonal and project-based editorial press strategies Enhanced relationships with media to realize increased cooperation and better press coverage Drafted, reviewed and edited press releases, web content, social media plans, handbooks, pitches and other related material in support of the company's public relations initiatives Creating monthly/quarterly coverage reports Show less

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  Pastel

  Mar 2018 - Apr 2020

  PR Manager

  Key Achievements Account Management of over 30 projects (marketing online, outdoor promotions, press conferences, bloggers events) Over than 300 articles in media after sending press releases Generated free PR content through a 10 months project called Sun Light for Sun Plaza: media relations for almost 30 lifestyle and beauty bloggers, over 250 non-paid social media posts about Sun Plaza Conducted the PR activities of the CSR campaign for MedLife "Making Romania Green" (the second stage) Key Responsibilities Project Manager for Inka, PR Manager for Sun Plaza and Nordic Food, PR responsible for Medlife CSR campaigns Developing budgets for every project (internal and external costs) Developing PR &Marketing annual and project based strategies  Collaborating with the art department for creating promotional materials for clients (online banners, social media posts, branding materials for our clients - banners, table tents, roll-ups, flyers, coasters) Media relations Client service Creating monthly/quarterly coverage reports Show less

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  Lenovo

  Apr 2020 - now

  Marketing Specialist

  Key Achievements Managing the launch of the first Tik Tok and Twitter Motorola pages in Europe. Launching the first brand campaign for 6 months of integrated communication Managing the launch of the first one day digital campaign through one of Motorola’s co-marketing channels, promoting one of the focus models of the brand.  All the marketing campaigns helped double the number of sold product units each year, positioning the brand as the second most wanted phone brand for Romanian customers.Key Responsibilities Leading & executing all elements for assigned product lines, spanning from awareness, consideration, and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution, and measurement.  Keeping a tight relationship with sales department in order to align with the customer’s needs and to design the best marketing strategy  Managing quarterly budgets & clear strategies for all marketing activities: PR, Trade, Communication with partners Managing 3 agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across multiple channels, which may include: TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers, Brand Experience and PR. Manage creation & approvals of all communications assets, advertising, and promotional materials Show less