
Brianna Pickett
Freelance Graphic Designer

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About me
Graphic Design Maven & Visual Storyteller @ The Intersection of Advertising & Finance • FX Trader & Diversified Investor • Founder of The Golden Hugh
Education

Howard University
2020 - 2024Bachelor of Arts - BA Strategic, Legal, and Management Communications-AdvertisingActivities and Societies: 2023-24 Miss Black and Gold for Alpha Phi Alpha Fraternity Incorporated, Beta Chapter; VP of Marketing and VP of Finance for Alpha Kappa Psi Professional Business Fraternity, Psi Tau Chapter; School of Communications Executive Treasurer; Founder of The Yellow Hugh Society Minor: Business Administration

Providence St. Mel School
2016 - 2020High School DiplomaActivities and Societies: Salutatorian, Junior and Senior Class President, and Member of Future Business Leaders of America (FBLA).
Experience

Leshai Graphics LLC
Aug 2020 - Apr 2023Freelance Graphic Designer- Elevate Adobe Creative Cloud Application acumen and best practice knowledge by conducting research and leveraging interactive trainings on cohesive graphic techniques, including quick selection, cloning, background eraser tools, and brush tool techniques- Cultivate positive consumer attitudes and drive client satisfaction by providing high-touch customer service, fostering client transparency, and maintaining a cadence of proactive communication - Act as a strategic counselor by deciphering client needs and expectations to provide unbiased feedback and develop a robust understanding of complex client visions and design objectives- Enhance social media effectiveness, engagement, and reach by designing visually appealing digital Project-manage social media platform @Leshaigraphics by scheduling and posting content, crafting copy, and implementing promotion strategies - Spearhead graphic design projects (i.e., YouTube Banners, logos, flyers, and backdrops); evaluate social media to ensure content drives engagement and aligns with brand communication objectives Show less

Alpha Kappa Psi
Dec 2021 - Dec 2022Vice President of Marketing- Employ self-taught Adobe Photoshop skills to meticulously heighten social media engagement and page aesthetics on @akpsi.psitau by designing original digital media assets- including fundraising, event, and bro highlight flyers and implementing promotion/advertising strategies- Cultivate positive team attitudes and drive overall morale by leading bi-weekly marketing committee meetings to reflect on the team’s progression and conceptualize strategies to intentionally communicate with Howard University students the fraternity’s purpose and vision- Implement accelerated business acumen to effectively solve problems amongst executive communication positions in order to maintain professionalism and unity when delivering messages to general body members Show less

Greenwood Project
May 2022 - Jun 2022Scholar- Optimize Microsoft Excel skills derived from workshops with “Train the Street: Financial Training” professionals by acquiring intermediate DCF Modeling and Valuation Multiple knowledge to predict future equity prices for proper long-term investing and effective financial communication- Fostered high-speed business communication by meeting daily with four other scholars, dividing research, and thoroughly presenting a 3-minute, end-of-summer stock pitch presentation covering financial statement research, competitive advantages, and economic influences as project-manager- Networked with industry professionals from Morgan Stanley, William Blaire, et al. at weekly Lunch & Learn sessions to strengthen connections and gain subjective experiences in the finance industry Show less

Mesirow Wealth Management
Jul 2022 - Aug 2022Global Wealth Management Intern- Accelerated and amplified concrete understanding of the evolving financial industry by gathering information and expanding knowledge to excel in quantitative and qualitative analysis (i.e. researching MOAT Competitive Advantages, Financial Statements, 10k & News Reports, etc.)- Examine financial sectors (i.e. Investment Banking, Wealth Management, Private Equity, Equity Research) to expand financial expertise by shadowing full-time finance professional and actively participating in daily Lunch & Learn Sessions- Thoroughly enhanced equity and mutual fund apprehension by studying Warren Buffet’s Interpretation of Financial Statements and Morning Star’s MOAT methodology for identifying a publicly traded company’s economic MOAT to present extensive reports to Wealth Advisors with two other high-achieving interns as well Show less

AROSE Foundation
Nov 2022 - Feb 2023Marketing Internship- Spearhead social media execution by developing approved posts featured on monthly content calendars and efficiently scheduling them on thelater.com website platform to maintain consistency and transparency on the page- Optimize maven-level Adobe Photoshop skills by producing aesthetically appetizing event flyers and story posts needed to boost morale insupporters and prospective scholarship applicants as they stay updated with the social media platforms (Instagram, Facebook, and LinkedIn)- Emerge into non-profit operation by working closely with the founder to gain insight into management and strategy needed for it to run effectively Show less

Vector Marketing
Dec 2022 - Feb 2023Sales Representative- Exert superlative knowledge of sales techniques (rapport building, storytelling, negotiation) by partaking in a 3-day intensive bootcamp training inaddition to weekly sales meetings with branch directors and team leaders- Optimize intermediate sales skills by prospecting/code calling (to establish long-term relationships), booking at least 5 appointments per week,extensively presenting the sales deck featuring Cutco kitchen cutlery, closing over $3500 worth of product sales, and following up with clients toheighten effective and strategic communication skills- Strategically facilitate virtual presentations by organically building rapport, allowing potential Cutco customers to lead the flow of conversation, andcustomizing cutlery suggestions based on customer needs and interests through intentional questions while building value and morale in the process Show less

Bloomberg
Jun 2023 - Jul 2023Client Financial Services, Accounts Receivable- Amplified time management skills to effectively partake in: a departmental audit of 10, analyzing and sending 100+ aging reports and dunning processes, communicating via email to 50+ clients daily, and 3+ individually executed weekly presentations to an audience of 10.- Exerted Bloomberg Client Financial Services software knowledge and terminology after partaking in a 3- day intensive training to assist in daily and weekly metrics-based meetings with department team leaders and employees to discuss performance and execution strategies- Partook in weekly panel discussions to network with fintech industry professionals and learn more about the community benefit of philanthropic work Show less

Alpha Kappa Psi
Aug 2023 - Apr 2024Vice President Finance- Accelerated the efficiency of the position by curating member fund request forms and standard Excel templates (to track the budgeted vs actual departmental expenses, program, and corporate income, et al) so the transition and execution of the role is smoother moving forward- Spearheaded the execution of 5+ fundraising events to gauge the effectiveness of fundraising and strategize on more impactful ways to raise money for larger organizations when college students are involved- Promoted full transparency regarding the financial condition of the chapter in addition to requirements needed to maintain healthy account balances Show less
Licenses & Certifications

ANA Marketing Student Certification
ANA Business Marketing NYCMay 2023- View certificate

Introduction to Advertising and Media
The Boyd InitiativeJul 2021
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