Xinwen Gu

Experience

• 

  Harvard Graduate School of Education

  Mar 2015 - May 2015

  Research Assistant

  Worked with the SECURe family project team to organize, enter and analyze data.

• 

  Suning

  Jun 2016 - Jul 2017

  Management Trainee

  • Assisted in business development for Suning's e-commerce platform by building connections with global suppliers.• Assisted in forging partnerships with the U.S. Consulate General and Consulate General of the Republic of Italy in Shanghai.

• 

  Golden Eagle Retail Group Ltd

  Aug 2017 - Oct 2018

  Project Manager

  • Coordinated communication and logistics for a joint venture between Golden Eagle and Whittle School & Studios (https://www.whittleschool.org/en).• Assisted Whittle content team in content localizing by writing feasibility reports, conducting market research, and field studies.

• 

  LAIX

  Nov 2019 - Sept 2022

  • Delivered 288 live-streaming lessons and achieved an average content rating of 4.6/5 among 50,000 users.• Designed and oversaw quality guidelines and workflows to ensure written and visual consistency.• Oversaw the TQA (Teaching Quality Assurance) process and worked with teachers to ensure lesson delivery quality.• Worked with product managers to design built-in class evaluation system for gathering user feedback.• Organized training sessions for the operation and sales team to promote the understanding of content design philosophy. Show less • Wrote scope and sequence and designed user roadmap to ensure a clear learning pathway.• Wrote learning materials using a level-appropriate language framework (CEFR).• Iterated beginning level content, resulting in a 10% increase in repurchase rate.• Work with the algorithm team to design AI-facilitated learning schemas.• Work with data analysts to develop benchmarks for learning outcomes, according to Best Learning Efficacy Zone (最佳学习区) and Content Difficulty Curve (内容难度曲线).• Work with product managers to gather user feedback and analyze user behavior to iterate content and design product features. Show less • Delivered 291 1-on-1 premium lessons and achieved an NPS rate of 9.9% for users who studied for 6 months and above.• Worked with product managers to design a progressive learning procedure where users advance through the “controlled output – free output” learning cycle.• Collaborated with NLP engineers to design a Chatbot for language practice and assisted in automated speech recognition and text-to-speech model training.• Oversaw content production schedule and workflows to ensure the course package delivery. Show less

  • Lead Project Manager

    Aug 2020 - Sept 2022

  • Content Lead - Live-streaming Course 大班直播课

    Oct 2019 - Sept 2022

  • Content Lead – Mobile-assisted AI Course 人机课

    Nov 2018 - Sept 2022

  • Content Lead - Premium 1-on-1 Course 外教 1V1 精品课

    Nov 2019 - Dec 2020
• 

  ByteDance

  Mar 2023 - now

  Content Strategist

  • Created and delivered high-quality micro copies for two essential features (Email and Help Desk) of a SaaS product, ensuring consistent tone and voice. • Developed and implemented Content Audit Rubrics, conducting content walkthroughs to maintain content integrity and resolve over 200 existing copy bugs with a 95% resolution rate.• Identified content gaps and opportunities, spearheading a content integration plan that aligned with the latest best practices.• Collaborated closely with cross-functional teams, including product, design, and R&D, to ensure content was strategically aligned with overall business objectives. Show less