Gleneagles Putri

Experience

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  GudangAda

  Mar 2020 - Dec 2022

  Managed end-to-end paid advertising under #AdaSegudangKelebihan campaign on Meta Ads, Google Ads, and TikTok Ads, including A/B testing, keyword research, budget allocation, targeting setup, and optimization.Highlights:✔️ Managed more than $X million media budget for advertising across multiple platforms per year✔️ Achieved 2022 year-end target by 129%, brought down cost per registration by 60% for GudangAda Marketplace✔️ Led the online launch of GudangAda Solusi, a new business stream of GudangAda, specified on Point of Sale (POS) for SMEs. Exceeded 2022 year-end target by 108%, with 50% cheaper cost per registration compared to benchmark✔️ Improved customer lifecycle by adding awareness campaign to support acquisition campaign across multiple ads platform, generate more than 2.5 billion impressions per year. Also, improved in-app registration journey by making the process simple and easier, achieved 150% higher registration rate compared to benchmark✔️ Collaborated with cross department team from Digital Marketing and Product/Tech Team to develop full funnel reporting dashboard by utilized analytics tools, including Adjust, Metabase, Mixpanel, Qlik Sense, to track acquisition and define conclusions about user data Show less Worked in a mid-sized team to provide full range of marketing supports. Maintained brand presence and strategy on social media across Facebook, Instagram, TikTok, Twitter, and YouTube. Researched market and provided detailed insights on market trends, business growth opportunities, customer behavior, and competitors.Highlights:✔️ Developed 50+ content idea per month for #UntungAdaGudangAda campaign. Increased social media engagement rate up to 4%, also gained 20% new followers higher than previous period✔️ Created 20+ in-app articles published per month, also crafted push notifications for the new articles alert✔️ Moderated weekly Instagram Live and YouTube video interactively, strengthening between brand and customer relationships✔️ Utilized social media analytics tool, such as Sprout Social, to track consumer engagement and draw conclusions about audience data✔️ Led new website project for GudangAda Logistik (gudanglogistik.id), a new business stream of GudangAda (specified on integrated delivery service), to increase page visibility through Search Engine Optimization (SEO)✔️ Conducted independent Go-To-Market research for GudangAda Logistik and GudangAda Solusi, a new business stream of GudangAda specified on Point of Sale (POS) for SMEs Show less

  • Sr. Performance Marketing Specialist

    Jul 2021 - Dec 2022

  • Digital Marketing Associate

    Mar 2020 - Jul 2021
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  Harian Kompas

  Jan 2023 - Mar 2023

  Sr. Subscription Growth Marketing

  Endeavoured to digitalize Indonesian readers and make Kompas.id as their #1 trustworthy source of news. Focused on two key funnel strategies: renewal funnel to maintain the loyalty of current users, and the resurrection funnel to re-engage with lapsed users.Highlights:✔️ Boosted 2023 MoM revenue by 342% and achieved ROI by 8.07x net revenue. Also decreased up to 15.81% churn rate compared to last period after executed omnichannel strategy using CRM tools including MoEngage, MailChimp, and Qontak, also advertising platform including Meta Ads✔️ Formed the RFM (Recency, Frequency, and Monetization) enablement project, a cross department initiative by Growth Marketing and Product/Tech Team to improve customer lifecycle and sales✔️ Built semi-automate reporting sheet by stitching internal data and external data from advertising dashboard, CRM tools dashboard, etc. Show less

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  PT Bank Digital BCA (BCA Digital)

  Mar 2023 - now

  Performance Marketing & CRM Asst. Manager

  blu-ing here and there, developing a full-funnel digital marketing lifecycle for blu through the#SepanjangJalanPegangan campaign to enhance financial literacy for our users. Communicating tousers that managing finances is fun and stress-free by delivering educational and promotionalmessages, while always ensuring they make mindful financial decisions.Milestones:✔️ Developed and optimized end-to-end Customer Lifecycle Management strategy using digitalmarketing channels, including in-app (push notifications, in-app messages) and external media(email, WhatsApp Blast), increasing engagement rate by xx%✔️ Increased Monthly Active Users by xx% and Account with Balance by xx% in 2024 compared tothe previous year, while also reducing Dormant Accounts by xx%✔️ Built new customer segmentation based on LTV, RFM and interests to enhance customerlifecycle and conversion, increasing transactions by xx%✔️ Established data-driven thinking within the marketing team by creating and developing theinitial data dashboard and annual reportResponsibilities:✔️ Manage a team of 2 members, directly reporting to the Head of Marketing and CEO✔️ Run and monitor all campaigns for the main product, sub-products (bluSaving, bluCards,bluExtraCash, etc.), app features (Bayar/Beli, Top Up E-Money, bluGift, etc.), partnerships (Blibli,Kopi Kenangan, MRT Jakarta, etc.) and O2O activities (bluAcademy, bluXperience, Nobarblu, etc.)✔️ Collect and analyze user behavior data, then visualize insights using SQL, Tableau, Mixpanel,Google Data Studio, Power BI, and Excel✔️ Run A/B testing to evaluate the efficiency of each channel, segment, communication, andcreative material Show less

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  Remarketing

  Nov 2023 - now

  Digital Marketing Mentor