
Soo Min Lee
Associate, Internal Affairs (HPAIR 2010 Conference)

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About me
Business Development at The Trade Desk
Education

Hanyoung Foreign Language High School
-English Department
Almaty International School
2007 - 2009Academic Degree with Honors
Singapore Management University
2009 - 2013Bachelor of Accountancy
Experience
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Harvard Project for Asian and International Relations (HPAIR)
Oct 2009 - Aug 2010Associate, Internal Affairs (HPAIR 2010 Conference)
Yulchon LLC
May 2012 - Jul 2012Summer Intern (Taxation)
Terrapinn
Aug 2013 - Feb 2017Terrapinn is a global events company. Terrapinn's events promote innovation and technology that changes people's lives. Terrapinn has been sparking ideas, innovations and relationships that transform business for over 30 years. Using our global footprint, we bring innovators, disrupters and change agents together, discussing and demonstrating the technology, strategies and personalities that are changing the way the world does business.
Project Manager (LEAD marketing conference & Seamless E-commerce Show Asia)
Jul 2016 - Feb 2017Project Manager (BioPharma Asia 2017 & BioPharma India 2016)
Jan 2015 - Jul 2016Conference Manager
Aug 2013 - Dec 2014

The Entertainer FZ LLC
Mar 2017 - Nov 2017Account ManagerThe Entertainer is a publisher of buy one get one free offers for restaurants, leisure attractions, spas, hotel accommodation and more across the Middle East, Asia, Africa and Europe. The Entertainer engages incentive-based marketing to attract more footfall to restaurants, leisure attractions, spas, gyms, hotels and more. The Entertainer has 46 products (books and apps) that cover 40 destinations across 15 countries.

Pico Global
Dec 2017 - Nov 2018Assistant Manager Business DevelopmentBridging the gap between the clients’ needs and PICO’s multiple competencies (events, brand activation, exhibitions and more)

South China Morning Post SCMP
Dec 2018 - May 2022Client Director, InternationalA "product technology company that trades in truth", South China Morning Post (SCMP) is a leading global news company that has reported on China and Asia for more than a century. Morning Studio, the dedicated branded content team at SCMP, leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Show less

The Trade Desk
Jun 2022 - nowBusiness DevelopmentThe Trade Desk is an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance.
Licenses & Certifications
- View certificate

Fundamentals of Digital Marketing
Google Digital GarageOct 2020 - View certificate

Google Analytics for Beginners
Google analyticsMay 2021 - View certificate

Edge Academy Certified: Data-Driven Planning
The Trade DeskDec 2020 - View certificate

Edge Academy Certified: Marketing Foundations
The Trade Desk
Languages
- koKorean
- enEnglish
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