Tovah Olson

Experience

• 

  The Daily Star

  Jun 1999 - Aug 1999

  Dow Jones Newspaper Fund copy editing intern
• 

  The Journal News

  Jul 2000 - Sept 2002

  Copy Editor
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  Lansing State Journal

  Oct 2002 - Jul 2016

  I oversee the programming, production, packaging and promotion of newsroom content. I'm responsible for how customers consume and respond to content. Digital news team leader for The Lansing State Journal, The Battle Creek Enquirer and Port Huron Times Herald. Digital producer for the Lansing State Journal, Battle Creek Enquirer and Port Huron Times Herald. In short, this means I post and optimize stories for the Web; promote these stories via social media; create interactive and multimedia elements to enhance the articles; report on breaking news.

  • Consumer Experience Director/Audience Analyst

    Nov 2014 - Jul 2016

  • Regional Digital Team Leader

    Nov 2013 - Nov 2014

  • Digital producer

    Mar 2012 - Oct 2013

  • Calendar Editor

    Oct 2007 - Mar 2012

  • Copy Editor - NOISE

    Oct 2002 - Oct 2007
• 

  USA TODAY NETWORK

  Nov 2016 - May 2022

  I serve as the content strategy analyst for the Detroit Free Press and the Cincinnati Enquirer. I manage a team of analysts across newsrooms in New York, New Jersey, Florida and Tennessee. In my role, I help newsrooms make data-driven content decisions, understand changes in the digital landscape and adapt to emerging platforms. I connect newsrooms, such as the Detroit Free Press, with digital analytics and strategies. My job is to take data and translate it into actionable insights. I help develop tactics, configure beats and train staff on ways to grow their audience.

  • Manager, content strategy

    Jun 2018 - May 2022

  • Midwest Regional Content Strategy Analyst

    Nov 2016 - Jul 2018
• 

  Gannett | USA TODAY NETWORK

  Jun 2022 - now

  I lead a team of talented news analytics experts, whose prescriptive guidance drives decision making on everything from new beats to new products and hiring across hundreds of local newsrooms and USA Today.

  • Vice President Strategy and News Analytics

    Apr 2023 - now

  • Senior Director, Content Strategy

    Jun 2022 - Apr 2023
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  International News Media Association (INMA)

  Aug 2023 - now

  North American Board Member