Amanda B. Schwartz

Experience

• 

  Social Studies School Service

  Jun 2012 - May 2013

  Editorial Assistant

  I developed, curated, and edited promotional and curriculum materials for a well-respected educational publisher. I also project managed the production of the company's internationally distributed catalog, which consisted of over 100 pages.

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  IBISWorld

  May 2013 - Dec 2015

  I edited and QAed more than 40 market research and procurement reports monthly, receiving the "Editor of the Year" award in recognition of my work. Additionally, I created comprehensive writing reference guides to assist business analysts in their work. Furthermore, I was responsible for designing reports, graphs, and charts using Adobe InDesign and Illustrator to ensure professional and visually appealing online publications. I edited and designed market research reports, helping to develop process guides and mentoring new team members. I also joined the team as we were transitioning to editing both industry and procurement reports, participating in new process development for the procurement side of the business.

  • Copy Editor and Page Designer

    Sept 2014 - Dec 2015

  • Editorial and Layout Assistant

    May 2013 - Sept 2014
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  Russ Reid Company

  Dec 2015 - Sept 2017

  Editor

  While working at an award-winning advertising agency, I played a pivotal role in editing content for multimillion-dollar campaigns on behalf of nonprofit organizations. This encompassed the entire process, from refining rough concepts to preparing materials for vendor prints, which included a range of formats such as print, digital, and RFPs. Moreover, I took the initiative to develop and oversee the implementation of style guides for multiple clients, ensuring consistency and brand cohesion. Notably, I successfully reduced the error rate by 10% and expedited the delivery of assets to clients by streamlining editorial processes across various departments, including editorial, creative, strategy, project management, and account management. Show less

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  Bluebeam, Inc.

  Oct 2017 - now

  I led the roadmap, development, user experience (UX), SEO, testing, and optimization for the corporate website of a construction software firm, facilitating seamless cross-functional workflows for conversion rate optimization (CRO) and go-to-market (GTM) campaigns. Leading a team of three web developers, I oversaw all aspects of site workstreams, from implementing agile delivery methods and backlog grooming to sprint planning, user research, discovery, design, optimization, and addressing technical debt. I also spearheaded a 10-month website re-platforming and redesign initiative, which included user interviews, site architecture enhancements, product messaging strategy development, and SEO optimization. This marked the first phase of the company's transition to a Software as a Service (SaaS) model. Additionally, I thoroughly analyzed web traffic, site engagement data, funnel metrics, and conducted user and competitive research, which led to the design and implementation of tests resulting in a 15% conversion rate improvement for multiple landing pages. Show less I managed multiple complex projects simultaneously, encompassing website development, brand and growth campaigns, as well as go-to-market (GTM) marketing initiatives. In this role, I collaborated cross-functionally to ensure the consistent and timely achievement of all project deadlines. Furthermore, I directed the allocation of resources and tasks for a dynamic 10-person creative team, implementing agile sprint methodologies and crafting a cohesive creative strategy to drive successful outcomes. Show less I was responsible for editing marketing materials and written assets across the entire company, offering writing guidance, and ensuring the consistent usage of our style guide. I also collaborated with in-house legal counsel to create comprehensive guidelines for company-wide trademark usage. Additionally, I took the initiative to establish an efficient project management process for our company blog, overseeing writers, creative contributors, and publication schedules, ensuring a well-coordinated and effective content strategy. Show less

  • Senior Manager - Web Marketing

    Apr 2024 - now

  • Web Marketing Manager

    Jan 2022 - Apr 2024

  • Creative Project Manager

    Dec 2020 - Jan 2022

  • Editorial Project Manager

    Jul 2019 - Dec 2020

  • Copy Editor

    Oct 2017 - Jul 2019