Krishna Konkimalla

Experience

• 

  DELL R&D CENTRE

  Jul 2007 - Jan 2008

  Mechanical Engineer
• 

  Mu Sigma

  Feb 2008 - Mar 2011

  Managed a $1MM client engagement that required gathering business requirements, and managing project deliverables• Recommended a differentiated marketing strategy to the CRM team that profiled their medium business customers; led to a 10% margin improvement in EU• Assisted the US small business CRM team execute a marketing program targeting acquisition customers who have a high potential to repurchase within 90-days of first purchase; the program had a +5% lift in response rate • Managed the delivery of global CRM scorecard used by senior client leaders in their monthly Ops reviews Show less • Recommended improvements to vendor funded marketing campaigns for investing in categories that gave maximum returns and reduced marketing costs• Developed a store sales forecasting model by department with an in-sample accuracy of 95% used for setting targets and budgeting purposes for more than 4000+ stores• Advised the customer insights team about online-to-store customer shopping behavior using a test/control pre-post analysis• Analyzed store traits, inventory, demographics, and customer survey information to provide insights on drivers of store sales and profits • Created a regression model leveraged by director to understand the impact of opening a gas station on in-store sales and visits• Developed a Sales/EBIT forecasting model which helped the client optimize their international portfolio for investing in those countries with a lesser volatility in their economy over the next 10 years Show less

  • Engagement Manager

    Nov 2009 - Mar 2011

  • Business Analyst

    Feb 2008 - Nov 2009
• 

  Dell

  Mar 2011 - Jul 2015

  Responsible for end-to-end campaign analytics including customer strategy, goal-setting and measurement. Led a team of 2 analysts.• Developed a customer strategy for the tablets global campaign targeting medium to large enterprises; campaign generated 6x margin ROI and improved acquisition rate by 13%; received the Michael Dell award with a generous monetary reward• Improved quote conversion ratio by 8% by developing an algorithm with regression models that identifies high-priced quotes and recommends a pricing strategy; the accompanying sales play generated $3MM incremental revenue• Identified a $5MM revenue opportunity for up-selling Workstations to the desktop customer segment using a propensity model• Devised a retention program that prevented customers from lapsing using their buying patterns; program generated $2MM margin• Led a cross-functional team to standardize metrics that helped understand the ROI of marketing campaigns Show less Provided analytical support to sales and marketing teams in the US small and medium business segment• Responsible for building a customer level database used by marketing to define campaign strategy, and by sales to manage their account sets more effectively; received the FY12 Gold Award for Innovation from the Sales VP.• Improved sales efficiency by 5% by developing a model that enabled marketing to measure sales activity using new metrics; the sales reps’ compensation depended on hitting these additional KPIs in addition to meeting revenue quotas• Created scorecards for marketing and sales executive leaders to track their business performance• Managed projects and relationships with external vendors who provided advanced marketing analytics services Show less

  • Marketing Analytics Sr. Advisor

    Jun 2013 - Jul 2015

  • Marketing Analytics Advisor

    Mar 2011 - Jun 2013
• 

  Amazon

  Jul 2015 - now

  Managing a x-person team of product managers and engineers responsible for AI/ML-products for $xB marketing org.• Led a tiger-team to drive a vision document for increased investment into developing internal tools to accelerate Digital media acceleration efforts that got approved and received funding (XX FTE) from Retail CEO •Launched a global taxonomy product to standardize media taxonomy that led to improve financial reporting to CEO, reduced manual efforts for data validation by xx%, and reduced measurement latency by XX%.• Developed an in-flight measurement product that saved $xxM in marketing spends through optimizations to media strategy and activation. This product ingests data feeds from publishers such as Google, Meta, etc. to support daily ML-driven measurement. Show less Responsible for product development to measure Amazon’s global marketing spend, develop dashboards and generate insights• Led a team of scientists, engineers to develop new measurement products and drove a xx% increase in marketing efficiency • Steered a TV saturation analysis across Amazon that highlight overspending during Holidays and led to $100M bottom-line savings.• Increased the measured coverage by 2x with product expansion from four to eight countries and improved ROI by $xxMM• Reduced measurement lead time by xx% through automated data ingestion, validation in addition to saving xFTE of manual efforts from science team through pipeline automations Show less Responsible for managing $xxM P&L including new product development of consumer electronics for private brands • Launched xxx+ products in the consumer electronics category that generated $xxM in annual revenue. Responsible for managing end to end product development including market research, product specification, vendor selection, cost negotiations, product marketing, inventory forecasting, and managing quality metrics. • Created an automated pricing mechanism involving internal and external competition for xxxx+ private label products and improved the coverage from xx% to xx% as the Pricing SME for the team• Achieved a xxxbps margin improvement by negotiating key contracts and optimizing operational drivers such as inbound and outbound freight costs, handling costs, return allowance, etc. Show less

  • Product and Engineering Lead

    Jan 2022 - now

  • Lead Product Manager

    May 2019 - Dec 2021

  • Manager, Vendor Management, PC/IT

    Apr 2017 - Apr 2019

  • Sr. Product Manager, Hardlines Private Label

    Jul 2015 - Mar 2017