Stuart Barrie, DipWSET

Experience

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  Peckham's

  Oct 1991 - Nov 2003

  Led Scotland's largest fine wine retail chain in the procurement of wine and spirits from around the world, managing $16m stock T.O. across 1,400 SKU's and 200+ partners from over 20 countries. Negotiation of best pricing with both national agents and directly with brand owners to constantly achieve mutual profit targets and sales objectives.Produced award winning printed price list and all relevant promotional materials.Strategic buying trips to Europe including regular trips to Burgundy, Loire, Bordeaux and Champagne liaising with key suppliers and initiating own label branded products. Bi annual trip to Spain including Rioja, Rueda, Penedes, Ribera del Duero, La Mancha. Buying trips to Australia, New Zealand and South Africa.Purchasing Whisky direct from distilleries and creating own label products. Show less

  • Wine & Spirit Buyer

    Oct 1991 - Nov 2003

  • Manager & Licensee

    Oct 1991 - Nov 2003
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  Sunday Herald

  Jan 2000 - Jan 2003

  Sunday Herald Wine Writer and Columnist

  Weekly wine column in award winning Sunday magazine featuring my weekly chosen wines 'rated and scored' accordingly.

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  Institute of Masters of Wine

  Jan 2004 - Jan 2008

  Business Student

  Master of Wine studies

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  WSET — Wine & Spirit Education Trust

  Feb 2004 - Nov 2013

  Established the first WSET (Level4) Training School in Australia.WSET level 4 & 3 Advanced tutoring & internal examination assessment – Twice yearly

  • Owner Operator - Accredited Wine & Spirit EDUCATOR: Education Trust Tutor & Tasting Assessor

    Apr 1995 - Nov 2013

  • Owner Operator - WSET Centre - South Australia

    Feb 2004 - Aug 2013
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  Grant Burge Wines

  Mar 2004 - Dec 2007

  Winemakers' Assistant

  A hands on role involved in all aspects of winemaking of premium fruit from the Barossa and Eden Valleys. Responsible for receiving grapes and managing the crush to fining, tasting and supporting the running of smooth operations and ultimately an efficient and productive site, including overseeing junior cellar hands

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  Chateau Tanunda

  Jan 2007 - Jan 2012

  Marketing and Communications

  Led all aspects of corporate PR and global brand communications to build impactful relationships and outcomes for the brand.Designed and delivered the multi-million dollar tourism masterplan, successfully managing across disciplines collaboration with architects, government and contractors, navigating industrial efficiencies and safeguarding environmental impacts.

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  Grant Burge Wines

  May 2012 - Dec 2014

  Direct sales & Communications Manager

  Led B2B and D2C commercial strategy to implement best brand position for maximum impact to deliver profitable and effective sales plans, exceeding budgets and brand activation.Managed corporate and national sponsorship campaigns with brands at the highest corporate level with MYER, Fisher & Paykel, Bowers & Wilkins and SACA executing new to market activation strategies and significantly increasing unprompted brand awareness.

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  Torbreck Vintners

  Jan 2015 - Jan 2018

  Head of Marketing and Communications

  Globally drove all aspects of the marketing mix, engaging with stakeholders and agencies, sales teams and high-profile consumer groups to build profitable partnerships.Provided wine specific NPD direction to deliver strategic business pathways including financial and market analysis and trade negotiations.Led the analysis of the tourism landscape to direct the design and build of the multi-million-dollar development.

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  Energy 360 Pty Ltd - Biogas specialists

  Jan 2019 - now

  Market Analyst & Business Strategy

  Providing insights into market drivers and opportunities to develop industry specific efficiency solutions across wine production, dairy, meat and other agriculture industries.Converting complex data to build pitching documents and communications collateral to secure multi-million dollar contracts for clients to turn their traditional waste streams into profit.