Vusi Maqalekane

Experience

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  South African Commercial, Catering and Allied Workers Union

  Nov 2007 - Feb 2008

  Labor Officer

  Assisting in investigationg and preparing employee CCMA cases. Faciliated small commercial stores employee empoloyer disputes arbitrations. Took minutes in union member meetings.

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  Khula ITC

  Mar 2008 - Feb 2009

  Data capturing and IT research assistant

  Assistant with daily office Administrative duties of the company, data capturing and research assistant on new market for IT at Khula ICT development.

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  Soccer Laduma

  Sept 2009 - Feb 2011

  Digital Marketing & Online Public Relations Officer

  Strategizing, implementing and monitoring search engine optimisation strategies for clients, optimising various website components (site accessibility, keywords, links, and social media). Customer Journeys, Heuristic Analysis, UX/UI Design, Web/Mobi and APP Usability Testing, Human-Computer Interaction. Field StudiesInbound link building campaigns and activities. Keyword research and competitor analysis, constant monitoring of the campaign’s to ensure continual optimisation. Monitoring and setup of site analytics/Google web master tools, Client report creation and communication. Monitoring, tracking, analysing and reporting on key SEO metrics, Developing structured social media marketing campaigns for individual clients. Ongoing client liaison in order to identify new marketing opportunities and receive approval for marketing actions when necessary, by doing continuous research to identify new opportunities for online exposure of our clients Show less

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  Media24 Soccerladuma

  Jun 2011 - May 2019

  Marketing & Insights Analyst

  My role and key areas of accountabilities were to collaborate with Product Marketing, Advertising, and Pricing teams to better understand consumer needs, use market research expertise and area of specialization in conducting the research and developing consumer insights from qualitative and quantitative research (Field Studies, Focus Groups, Questionnaires, Survey Designs). Translate market research findings into concise and actionable insights to determine best marketing strategy and implementation. Assess, develop, implement, monitor and manage the appropriate traditional marketing, social media and digital strategy and campaigns for clients using BrandsEye, Google Analytics, Effective Measure, SocialBrakers and internal social media tools for twitter and Facebook. Hands-on management and administration of marketing activities, events and promotions including recruiting and training of staff to carry out the digital and traditional marketing campaigns/field studies on behalf of clients. Show less

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  Spur Corporation

  May 2018 - Oct 2021

  CRM and eCommerce Manager

  Work in partnership with Brand Managers and 3rd Party Online vendors on Operational management, monitoring and reporting on CRM and eCommerce programmes. Ensure that the brand presence and journey online is consistent with overall brand standards and strategy. Drive collaboration with technology teams and ensures continuous improvement and upgrade of the Sites/Apps.• Lead Customer, Market and Business Intelligence• Web/App User Experience/Interface design• eCommerce Programme Operational Management• Market Planning and Brand Strategy• Gifting Programme Operation Management• Monitoring and reporting analysis on all eCommerce and gifting initiatives• Restaurant Support and training • Automation, CRM, and Social management and marketing planning and implementation • Managing Fiscal and Internal Processes Show less

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  DGB (Pty) Ltd

  Oct 2021 - Jun 2023

  Digital Brand Manager - Marketing Wine

  Responsible for, amongst other things, the execution of the online marketing strategy, executing digital marketing campaigns and design, maintaining, and supplying online content, engaging with online public through social media and ensuring visitor flow to digital sites.

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  Mpauli Construction

  Jun 2023 - now

  Brand and Marketing Consultant
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  TFG (The Foschini Group)

  Feb 2024 - now

  Brand Manager - TFG Jewellery

  Develop and implement holistic brand growth strategies for TFG Jewellery, aligning with broader marketing objectives. Focus on creating customer-centric approaches and leveraging insights and data analytics to identify market expansion opportunities and trends. Drive brand evolution through strategic partnerships, budget management, and post-campaign analysis.Key responsibilities include:• Developing brand growth strategies that align with marketing goals.• Collaborating with insights and data analytics teams to identify market opportunities and growth potential.• Designing targeted customer strategies for retention, loyalty, and new market entry.• Creating and executing seasonal and campaign plans with clear brand messaging and objectives.• Overseeing digital marketing efforts, with a strong emphasis on social media and online engagement.• Collaborating with internal teams and external partners to create and distribute promotional content across multiple platforms.• Managing partnerships with influencers, brands, and individuals to elevate brand value.• Driving Corporate Social Investment (CSI) and sustainability initiatives within the jewellery sector.• Overseeing production and aesthetic evolution for seasonal campaigns, ensuring brand consistency.• Crafting compelling copy for digital platforms, retail environments, and advertisements.• Managing marketing budgets for content creation, media, influencer partnerships, and community engagement.• Conducting post-campaign analysis, reporting on key performance indicators (KPIs), and providing insights for continuous improvement. Show less