Sanjeev Bajpai

Experience

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  Eureka Forbes Ltd

  Jan 1994 - May 1995

  Sales Executive

  Direct Marketing of water purifier Aquaguard in Malwa Region (Indore, Ratlam, Khandwa, Khargoan)

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  Sterling Tree Magnum I Ltd

  May 1995 - Aug 1997

  Sr. Executive

  Selling long term investments with a brand TEAKEQUITY (Concept Selling)

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  Singer India ltd

  Sept 1997 - Jul 2000

  Area Manager - Madhya Pradhesh

  Responsible for selling consumer electronic goods & sewing machines through company operated retail showrooms & direct marketing

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  Modi Entertainment Pvt Ltd

  Sept 2000 - Dec 2005

  Area Manager - Madhya Pradhesh

  Managing Distribution of Satelite Channels like DDSports, Ten Sports, Fashion TV. B4U through Cable Operators Including MSO's in the region of MP & Chattisgarh

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  Neo Sports Broadcast Pvt Ltd

  Aug 2008 - Sept 2010

  Regional Manager - Affiliate Sales

  Managing the distribution of Channel Neo Cricket & Neo Sports to the Cable operators in the assigned territory through a team of Executives & DistributorsEnsuring penetration & viewership of the Channel

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  ZEE Turner Ltd

  Aug 2010 - Jan 2012

  Asst. Vice President,

  Sales & Distribution of Zee Bouquet of Channels in the defined territory. Enhancement of viewership by placing the channel at a better frequency at a cable network, Distributor sales force management to ensure the Targeted revenues.Revenue collections from Key customers

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  Hindustan Times

  Jul 2013 - Nov 2017

  City Head - Circulation & Sales

   Heading Sales and Distribution operations in the Circulation Division of HT Media Ltd Mumbai for the Newsprint Hindustan Times and Mint. I am responsible to ensure smooth distribution of news print in the city, handling various trade unions in resolving vendor conflicts, Logistics and other trade issues. Acquisition, Retention of Subscribers by leading a TEAM of 4-5 Senior Managers, who in turn have a team of 12-15 Managers /Executives involving 500+ off roll employees. Formulation and efficient execution of various schemes for Subscribers, Trade & Teams (On Roll & Off roll both) ensuring the desired subscriber base. Lead Generation & conversion by various activities.  Coordinating with Supply Chain, BPO to ensure proper delivery of newsprint on a daily basis. Strategizing various activities in coordination with recruitment agencies to ensure required team strength. Ex: Job Fair, Regular recruitment drives with proper training. Providing regular feedback, MIS to Sales Head / Business Head to strategize the revenue achievement. Minimizing the cost by optimizing the print order on a regular basis. YOY basis the readership grew from 8.4mn in Dec 2013 to 14.6mn in March 2015. Mix of circulation increased from subscription to line by more than 15% ensuring better profitability and retention. Hindustan Times RPC grew from 3.5 to 5 during last two years. Circulation revenue grew from –VE to +VE & expected to grow by 25% by March 2017. During the period NPS increased by more than 30%. Show less

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  SITI Networks Ltd.

  Nov 2017 - Oct 2021

  DGM Sales & Operations

   Handling the CATV (Cable & Television) Operations for Mumbai & ROM region. Acquisition, Distribution of Digital signals to the cable operators (LCOs). Employing procedures and strategies to evaluate creditworthiness of a prospect (LCO/Distributor) and devising methods to recover the account receivables. Formation of JV and associated group companies. Prepare and execute roll out plan based on the ROI statement for all the acquired networks. Provide necessary MIS to HO. Coordinating with all verticals to cultivate, nurture, improve client relations and explore new methods to enhance the desired outcome. Developing, Managing and implementing long and short-term strategies customized to organizational objectives. Show less

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  NXTDIGITAL

  Jun 2022 - Dec 2022

  General Manager

  Manage Cable & Television Operations for PAN India Direct Points to increase the penetration of active STBs, Fiber Broadband, CCTV· Managing the team of DSEs to execute the schemes launched on a regular basis, Marketing activities like RWA, Society Engagement programs.· Managing a team of CEs to do daily collections with the targeted productivity of 99% achievement, Churn is targeted at 0.8%.· Regular Training to the DSEs / CEs to keep them updated of the Market trends and competition.· Acquisition of Networks through various activities / cross sales.· Launch of Combo Packages including DTV, BB, CCTV, OTT and others on a case-to-case basis.· Leading a team of Branch Managers, Technicians, Service Engineers to ensure 98%+ uptime for Network Signals- Show less

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  Wellness Diagnostics

  Jun 2023 - now

  Independent Sales & Marketing Consultant, Business Owner - Franchise of Diagnostic Path Lab

  Expanding the distribution of Suburban Dignostics / Dr Lal Path Lab through the franchise model in Indore City.Trying to add new verticals of Medical Care in the existing unit of Wellness Diagnostics, IndoreProviding Sales & Marketing consultation to Independent Business owners on Growth Models.