Ravi Narayan Rath

Experience

• 

  Monkeelab LLC

  Apr 2022 - Sept 2023

  Product Marketing Manager

  - Revenue Generation: Analyzed marketing metrics that generated $20,000 in revenue over 6 months.- Traffic Growth: Successfully generated >3000 monthly website visitors through effective seed keyword research, blog content publishing, and backlink generation.- Product Development: Led the creation of a Minimum Viable Product (MVP) for Notsly within just 1 month, collaborating with a team of 2 developers to ensure timely launch.- Lead Generation: Developed lead generation strategies across platforms such as Reddit, Facebook, and Twitter, achieving a conversion rate of 3%.- Market Research: Conducted extensive market research to identify industry use cases for various SaaS products, informing product positioning and marketing strategies.- Focus Group Participation: Engaged in offline focus group interactions to refine the GTM strategy, leading to >100 sign-ups on the first day of product launch.- Stakeholder Feedback: Enhanced the product development cycle by 2 months by gathering actionable feedback from stakeholders, improving overall project efficiency.- Voice of Customer Interviews: Conducted interviews with customers to gather insights for the product team, ensuring that product developments aligned with user needs and preferences. Show less

• 

  KITABOO

  Oct 2023 - Jul 2024

  Associate Marketing Manager

  - Revenue Generation: Ran a marketing funnel for BFSI sector generating revenue worth $17,000.- Traffic Growth: Reduced customer churn by 15% by reducing time-to-value from 140 days to 4 days.- Stakeholder Feedback: Enhanced the product development cycle by 2 months by gathering actionable feedback from stakeholders, improving overall project efficiency.- Cohort Analysis: Performed cohort analysis that identified an opportunity to reduce pricing by 15% for specific user segments, projecting an increase in monthly revenue by $5000.- Voice of Customer Interviews: Conducted interviews with customers to gather insights for the product team, ensuring that product developments aligned with user needs and preferences.- Team Leadership: Led a team of 3 marketing executives at Bookit Digital, fostering collaboration and driving marketing initiatives.- SEO Improvements: Reduced technical SEO issues by 60% within 6 months of joining the company, enhancing website performance and search visibility. Show less