Mia Elliott

Experience

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  David Jones

  Sept 2001 - Aug 2007

  Marketing Specialist

  In this role I was accountable for the events, CSR and sponsorships roll out supporting all merchandise departments; women’s, men’s, children’s fashion, accessories, cosmetics, food and homeKey areas of focus included the development and implementation of the store opening retail marketing programs for two CBD flagship department stores; the re-launch of the Cosmetics, two food halls plus opening of a new suburban department store from brand identity development through to the customer open to the public launch. I also worked with procurement to optimise sponsorship agreements with external suppliers.Key Achievements:- Successful campaign roll out of the newly refurbished Bourke Street Mall store from the briefing of the creative team to deliver the campaign identity through to the management of the customer opening event, advertising campaign and all animations throughout the store -Successfully negotiated to engage 2 key racing identities to drive sales of race wear and establish David Jones as the premium partner of racing and the home of race wear. Negotiated the contract and managed the relationship directly with the ambassadors-Developed the charity bear product and yearly launch campaign to increase the share of the donation generated by the sales of the bear to benefit the charity partner NBCF Show less

• 

  Louis Vuitton

  Aug 2007 - Jun 2016

  As the Regional head of Client Development for South Asia, I was accountable for supporting 10 countries to focus on generating sales, driving client traffic into stores, new client acquisition and conversion. I managed a team of 4 direct reports and 7 functional reports and managed a 22 person call centre team for South Asia across Hong Kong, Singapore, Taiwan, Macau and Malaysia. E-services at Louis Vuitton is made up for the online business, call centre and mail order businesses.Key Achievements: - Established the regional zone team and created structure, tools and processes to allow each of the countries to have increased support and access to global information. - Launched and rolled out the one to one CRM client communication tool in all stores so that client advisors can directly contact their clients to encourage repeat store visitation, drive sales and conversion. - Successfully project managed multiple global, regional and local high jewellery events which exceeded the regional and global sales targets- Recruited and developed Ultra Luxury Clientele to build an elite network of High Jewellery and HNW Private clients- Achieved an increased focus on operational efficiency; front and back of house.- Coached the retail teams to increase customer satisfaction via use of customer survey feedback, and mystery shopping insights with the field coaches in market.- Successfully developed and launched instore client management tools, with the ongoing review of key metrics.- E-commerce launch, mail order development and omni channel integration with retail network.- Key support team member actively working 360 and understanding all key pillars of the business – retail network, retail performance, supply chain and after sales service. Show less Reporting to the Oceania Chief Executive Officer, this role involved managing a team of 8 direct reports and a total team of 14 across the Client Development, Client Service and E- Service teams working closely with key internal business partners Retail Store Managers, Merchandising, Supply Chain, IS & T, Communications to deliver a 360 approach.I led the retail marketing function liaising closely with the retail network of store managers to support them in keeping the client centric mindset alive in the stores, organising client events, in-store animations, emailing and direct mailing communication, leveraging client insights captured in the global CRM system.Key Achievements:- Internalised and set up the local call centre which would later become the support to the e-commerce business.- Led the successful project of rolling out the first e-commerce store for Asia and achieved sales budget in first 18 months post launch, generating approximately $10M AUD annually within 2 years.- Focused on generating sales by creating a series of local, regional and global client experiences to reward the very best segment of clients and increase their population and share of turnover. Show less

  • Client Development & E-Services Director, South Asia

    Jun 2014 - Jun 2016

  • Retail Marketing & E-Services Manager, Oceania

    Aug 2007 - Sept 2014
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  Moët Hennessy

  Jun 2016 - May 2018

  Director Strategic Business & Client Development, South Asia

  In this role I was accountable for establishing and leading a direct private sales channel of the prestige Maisons within the Moet Hennessy portfolio, managing private client relationships and the development of a private client database across all South Asia Countries.Key Achievements:- Focused on creating structure, tools and establishing exceptional experiences menu to support the Private Client Managers network to focus on the development of a B2C channel - Worked to establish the CRM system structure and process for Asia Pacific Show less

• 

  CHANEL

  Apr 2019 - Apr 2021

  Reporting to the Head of Business Development, APAC and partnering with Global I worked to localise the key marketing and communication topics to support the strategic development of the APAC markets Watches and Fine Jewellery business. Supporting the markets to optimise their 360 marketing communications plans to establish the two key pillars of the business as Icons, to increase brand saliency, leveraging the Maison’s engaged and loyal cross divisional client base to recruit new clients. I particularly focused on the Digital and CRM projects in collaboration with Global and the internal client insights agency, to identify strategic opportunities for markets to recruit and retain local and tourist segments. Show less

  • Retail Project Manager, Fashion, APAC

    Apr 2020 - Apr 2021

  • Marketing & Communications, Asia Pacific, Watches & Fine Jewellery

    Apr 2019 - Mar 2020