Rafael Cordeiro

Experience

• 

  Orbe Consultoria

  Jul 2015 - Dec 2015

  Junior Analyst

  • Data survey regarding customer satisfaction at the Tom Jobim International Airport (RIOgaleão) for further qualitative and quantitative analysis.

• 

  Estante Mágica (Brazilian Edtech)

  Aug 2017 - Jul 2022

  Experience in the entire lifecycle of products and functionalities (discovery and delivery), starting with the identification of needs and opportunities, going through the validation of hypotheses and business models, the specification of the solutions colaborating with designers and developers, and the aligments with other business areas• Definition of the product strategy and prioritization of backlog and roadmap, always seeking to balance the value for users and business objectives• Management of multidisciplinary squads using agile methodologies, conducting ceremonies and specifying tasks, stories and epics• Conducting and monitoring interviews and tests with users in face-to-face and remote formats, defining expectations for success and metrifying the results• Defining metrics and indicators for products and functionalities, as well as building and monitoring data in analysis tools, allowing the identification of levers for growth and engagement of the products in the portfolio• Understanding the user journey, mapping needs, pains, anxieties, benefits and expected value at different stages of the process Show less • Structuring, planning and prioritizing the portfolio of new products • Conducting market research and studies to identify trends and seek new business opportunities aligned to the company's strategy • Conducting face-to-face and digital interviews with users • Development of incremental innovations, ensuring the continuous improvement of the company's product • Development of MVPs of new solutions • Conducting user tests • Metrics analysis for the validation of new products and projects • Performing tasks based on agile methodologies Show less

  • Product Manager

    Jan 2019 - Jul 2022

  • Product Analyst

    Jan 2018 - Dec 2018

  • Customer Support Agent

    Aug 2017 - Dec 2017
• 

  RD Station

  Jul 2022 - now

  Product Manager