Experience

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  Plcb

  Jul 2005 - Sept 2013

  Provided guidance to regular stock division of the PLCB for 600+ retail stores, including new product introductions, shelf planning, promotional planning, delist strategies, etc. Regular stock categories responsible for over $1.8 billion in annual sales. Oversaw regular stock spirit categories carried in 600+ retail stores, including new product reviews, promotional activities, etc. Categories reached annual sales of over $1 billion. Worked on policy and process improvements within the PLCB.

  • Chief of Product Selection/Category Management

    Oct 2010 - Sept 2013

  • Spirits Category Manager

    Jul 2007 - Oct 2010

  • Program Analyst

    Jul 2005 - Jul 2007
• 

  Constellation brands

  Sept 2013 - now

  Provides insights and analytical support to four different sales teams calling on eastern US based national accounts including but not limited to Total Wine & More, CVS, Ahold Delhaize USA, Wegmans, Harris Teeter, BJs Wholesale Club.Draws and validates optimal recommended planograms within JDA Space Planning software multiple times per year as needed and assist with assortment optimization process. Prepares recommended sets for Brand Marketing as needed for consumer engagement tests on NPDs. Provides input into development of category leadership strategies in partnership with Shopper & Guest Solutions and Channel Insights teams.Understands and communicates unique account dynamics to key stakeholders and recommended needed adjustments (tools, resources, approach, strategy, etc.).Strengthens existing retailer relationships as a trusted category partner by providing strategic thinking and expertise in category leadership. Responsible for measuring, score-carding and communication of account performance to leadership; ensuring outputs are clearly mapped to goals.Provides input to long-term strategy presentations, top-to-tops, and joint business planning meetings.Ensures cross functional collaboration and alignment with other departments including BU sales teams, Innovation, Commercial Insights, National Sales, and Sales Strategy.Ensures team organization, processes and tasks are structured and designed to deliver efficiently on goals. Show less

  • Category Leadership Manager, Wine and Spirits, East National Accounts

    Mar 2019 - now

  • Category Leadership Manager, Total Beverage Alcohol, Circle K

    Mar 2018 - Feb 2019

  • Category Manager, Wine and Spirits, Ahold USA

    Sept 2013 - Feb 2018