Peter Cohen

Experience

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  CVS Health

  Sept 2014 - Feb 2020

  Senior Advisor, Digital Product Owner/Manager, Medicare Part D

  • Successfully led an 18-month product development project for a clean-sheet rewrite of the SilverScript Part D B2B Enrollment Portal and the companion SilverScript Enrollment App for iPad. > Managed cross-functional teams including engineering, security, A11y, QA, production, business analysis, compliance, regulatory, and legal that focused on building digital tools for field agents, telesales, and private MedEx and general agency brokers.• Led the development of the SilverScript Electronic Application and the Electronic Scope of Appointment.> Conducted research and designed products that Increased customer satisfaction and digital adoption by building tools in demand by customers.• Account liaison to several national private Medicare exchanges (Willis Towers Watson, Aon Retiree Health Exchange).• E2E, budget-to-release leadership of Medicare Part D Annual Enrollment Period readiness projects. Show less

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  Aetna, a CVS Health Company

  Feb 2020 - Oct 2020

  Sr. Business Consultant, Medicare Distribution Strategy

  • Represented Part D agent channels on a diverse, multi-disciplinary product team that created a new omnichannel Shop/Buy/Enroll platform for Aetna Medicare Solutions.> Evaluated potential external vendors> Wrote product requirements> Drove implementation of Med D agent training and certification platforms

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  CVS Health

  Oct 2020 - Oct 2023

  Sr. Digital Product Manager

  • Accelerated the development of large-scale, customer-centric B2C products on the Digital Store (Pharmacy) lean agile, test-and-learn product team. Responsible for the product lifecycle from net-new product ideation and vision through prototype iterations and release. > Recognized for my ability to facilitate collaboration and decision-making between Digital Design/UX, Engineering, and multiple business stakeholder teams. > Owned the product vision, roadmaps, and definition (including customer journeys, personas, objectives, MVPs), metrics (Voice of the Customer, customer experiences, NPS, Adobe), testing, and reporting within a lean agile framework.• Supported business stakeholders, pods, and Digital leaders by writing agile epics, features, stories, and acceptance criteria to address issues within complex customer Experiences That Mattered the Most, including initiatives for: > Increasing CSAT scores in the Rx refill experience > Self-service for DME assessments and purchase > Onboarding to a variety of Digital experiences in the app > Minimizing wait time in lines at the pharmacy• Simplified product roadmaps and ad hoc stakeholder requests by creating product intake and portfolio prioritization tools to assist both Digital and business teams in supporting shared OKRs and achieving annual goals. Show less

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  Myco Consulting

  Nov 2023 - now

  Principal, Digital Product Strategy and Communications

  • Provide a variety of strategic and tactical digital and marketing services to emerging and mature businesses to create a wide range of products including websites and collateral materials.> Experience with zero to one product development as well as refreshing and updating existing materials.> Manage a virtual team including web developers and UX/UI designers.