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Michael Woolston

Michael Woolston

Summer Intern

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  • Timeline

  • About me

    Senior Strategist

  • Education

    • University of California, Santa Barbara

      2017 - 2018
      Philosophy and English Literature 3.93 GPA

      Activities and Societies: Excursion Club, Surfing Society, Sigma Pi Fraternity Studied at the University of California on a year abroad programme, continuing my studies in Philosophy and English Literature

    • Reeds School

      2011 - 2015

      Activities and Societies: Head of a House of over 250 boys and girls , Senior Prefect, member of the Toastmasters Club, 1st XI cricket and hockey

    • The University of Edinburgh

      2015 - 2019
      Master's degree Philosophy and English Literature First Class honours

      Activities and Societies: Business society, University of Edinburgh boxing club

  • Experience

    • Leo Burnett

      Jul 2015 - Jul 2015
      Summer Intern

    • Independant Schools Inspectorate

      Aug 2018 - Sept 2018
      Policy Analyst

    • BBC Studios

      Jun 2019 - Jun 2019
      Intern

      During my time at the commercial arm of the BBC I worked closely with the content marketing and insights teams. Using quantitative data analysis, I helped provide research to steer the strategic vision of some of the most successful BBC produced shows. These include Sherlock, Orphan Black and Killing Eve.

    • Forward thinking inc

      Jun 2019 - Apr 2021
      Consultant

      forward thinking inc is a strategy consultancy committed to improving the performance and growing the long term value of its clients. During my time with the company I have worked on projects for clients in Education, Retail, Financial Services, Insurance, TV and Sport.

    • Brand Genetics

      Apr 2021 - Sept 2022
      Insight & Innovation Consultant

      Brand Genetics is a strategic marketing consultancy specialising in human centred insight and innovation. Based on an evidence-based understanding of human needs, wants, desires, motivations and behaviour, we work with our clients to deliver insight-led brand strategy and innovation. Clients include ABInBev, Diageo, LVMH, Mondelez, PepsiCo, RB & Unilever

    • Design Bridge and Partners

      Oct 2022 - Feb 2025

      • Senior Strategist

        Jan 2024 - Feb 2025

      • Strategist

        May 2023 - Jan 2024

      • Strategist, Superunion

        Oct 2022 - May 2023

    • Re (part of M&C Saatchi Consulting)

      Mar 2025 - now
      Senior Strategist

  • Licenses & Certifications

    • Behavioural Economics

      CIM | The Chartered Institute of Marketing
      Jan 2021

    • Marketing and Brand Strategy

      CIM | The Chartered Institute of Marketing
      Feb 2021