Alban Dufal

Experience

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  Pierre Fabre

  Mar 2012 - Oct 2012

  Assistant Product Manager Intern

  Launched new oral hygiene product as member of project team. Developed marketing plans and P&L, and analyzed competitor sales and pricing data to identify strategies for differentiating product and maximizing market share; Product successfully launched with demand exceeding projections. Supported project teams for other health products. Performed market studies, gathered competitive intelligence, developed promotional materials, and prepared pitch books for sales force.

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  FlexPower Inc

  Mar 2013 - Oct 2013

  Marketing Assistant

  Developed strategies to expand business by researching and segmenting potential clients. Promote product to professional athletes and health care professionals. Part of a team developing promotional materials using competitive intelligence techniques and web and social media marketing tools.

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  Cal Athletics

  Jul 2013 - Mar 2016

  Cal Basketball: Coordinate security and escort for visiting teams and staff by preparing locker room and arena route for the visiting team and providing supplies and logistical support while ensuring team and fan safety. Cal Football: Provide Customer service, manage ADA accommodations and venue policy infractions while briefing usher and security staff before and during games to ensure fan safety and loyalty. Responsible for the employee check-in gate at California Memorial Stadium including set-up and breakdown, briefing ticket takers and security to maintain efficient and compliant staffing including food & beverages, security and concession stands. Assisted with event programming, planning and management for Cal Student-Athletes, including networking, academic and community outreach events.Managed communication efforts between vendors, partners and student-athletes.

  • Liaison agent for visiting team

    Oct 2013 - Mar 2016

  • Event Representative with Cal Football

    Aug 2013 - Dec 2015

  • Student-Athlete Affairs, Marketing & Communications Intern

    Jul 2013 - Jun 2014
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  AEG at Oracle Arena & Oakland-Alameda County Coliseum

  Aug 2013 - Feb 2020

  Maintained and grew existing relationships with clients & stakeholders, including Golden State Warriors, Oakland Raiders, Oakland Athletics and show promoters.Ensured the best customer service at all games and events on property.Managed all live events and projects, including the new scheduling system implementation, staff training programs, logistics for guest services staff, uniform selection process, and rollout for over 350+ part-time staff members.Collaborated with various cross functional teams including union labor, security, vendor management and negotiations, and miscellaneous tenant requests daily.Prioritized customer experience by fostering relationships and gathering feedback for all live events.Served as event manager for all NBA (Golden State Warriors) games and events for the 2018-2019 season. Show less

  • Manager, Guest Services & ADA Coordinator

    Dec 2016 - Feb 2020

  • Assistant Manager, Guest Services

    Jun 2016 - Dec 2016

  • Event Representative

    Feb 2015 - Jun 2016

  • Guest Services Representative

    Aug 2013 - Feb 2015
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  Names in the News

  Oct 2014 - Jun 2016

  Assistant Account Executive

  Maintained and grew existing relationships with clients & partners by providing premier customer service. Tracked and ensured the advancement of in-progress projects & deal with client requests. Assisted in generating new business for the company.

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  ASM Global

  Feb 2020 - Oct 2021

  Director of Events

  Served as the event lead for live music, professional sports, conferences and corporate events.Supervised a team of 350+ part-time guest services staff, overseeing event logistics and P&L management.Partnered closely with Marketing to drive event marketing through effective promotion strategies.Collaborated with cross-functional stakeholders, including executive leadership, ticket sales, marketing and sponsorships.

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  On Board Experiential

  Oct 2021 - Oct 2024

  Execute multi-million-dollar event marketing programs for clients including Nike, Intuit, Benchling, Meta, Chase, MuleSoft and The Infatuation, ensuring successful delivery from inception to completion.Manage end-to-end project documentation for all pre-and post-execution processes to ensure timely execution, identify major blockers and devise contingency plans as necessary.Manage strategic logistics planning to ensure seamless project execution, resulting in on-time and on-budget delivery.Facilitate weekly meetings with cross-functional teams to track progress, address challenges and ensure alignment with project milestones.Lead post-event evaluations, gathering feedback and KPIs and assessing event success to enhance future event experience. Show less

  • Account Director

    Feb 2024 - Oct 2024

  • Senior Account Manager

    Oct 2021 - Feb 2024
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  Sword Health

  Oct 2024 - now

  Senior Event Marketing Manager