Annabelle Wagner

Experience

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  Hays

  Aug 2005 - Aug 2008

  Senior Consultant

  • Commenced as a recruitment consultant and progressed to a team manager on the temporary relationship-managed accounts desk, managing 3 direct reports• Managed the UBS, Barclays, Merrill Lynch, and BlackRock accounts• Consulted with Deutsche Bank, ABN Amro, JP Morgan, The Bank of New York Mellon, and Northern Trust face-to-face, by phone or by e-mail to cater for their recruitment requirement.

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  Belgiovane Williams Mackay Advertising

  Mar 2009 - Sept 2010

  Account Manager - Telstra Telecommunications

  Client account manager for working with Telstra Business and Bigpond. Managed and executed through-the-line advertising campaigns for the account.• Worked on through-the-line marketing campaigns for Telstra Business• Client relationship management with Telstra with the creative staff• Internal stakeholder management with agency creatives• Involved in pitching & presenting concepts for new work for the team• Reported & managed finances and monitored the profitability of accounts• Competitive research and market analysis. Show less

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  Telstra

  Sept 2010 - Dec 2010

  Marketing Specialist

  • Assisted with the identification, development, and management of a portfolio of digital and direct tactical marketing campaigns, marketing communications, programs, and initiatives• Oversaw creative design of market communications, ensuring brand consistency.

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  Commonwealth Bank

  Jan 2011 - Mar 2019

  • Developed the overall strategic direction of marketing for personal lending, driving profitability and lifetime customer value• Designed and executed end-to-end digital, omnichannel marketing campaigns to deliver on overall strategic goals• Managed a team of three direct reports• Managed the team’s multi-million-dollar annual budget and reporting marketing outcomes and return on investment (ROI)• In-depth understanding and use of customer insights and external/internal analytics test and learn concepts to drive marketing programs• Stakeholder management with internal and external clients and design agencies • Devised approaches to develop champion offers and creativity within direct marketing campaignsAchievements:• Identified productivity and cost savings via setting up continuous marketing campaigns for all personal lending direct marketing• Managed a minimum of two above-the-line (ATL) campaigns per year, increasing the ROI and achieving incremental uplift in accounts each campaign – achieved the highest incremental uplift in accounts for Personal Loan campaigns (18%). Show less The objective of the digital transformation team is to develop and execute strategic marketing for the Bank’s owned digital platforms, including payments platforms, mobile apps, online banking platforms, ATMs and the website.Responsibilities • Devised marketing strategies for the Bank’s owned digital platforms, including the banking mobile apps, online banking platform, ATMs and the CommBank website.• Managed two direct reports & the team’s annual budget• Devised and executed end-to-end digital, omnichannel and GTM campaigns, working closely with the digital, social and PR teams to deliver successful GTM campaigns.• Worked closely with research and analytics to gain an in-depth understanding of mobile and online customer insights and trends• High level of stakeholder management across the business for each online channel • In-depth understanding of the digital, mobile and payments space.Achievements• Led the successful marketing launch of the CommBank app, including Australia's first Tap & Pay Payments feature• Devised and executed a highly successful through-the-line (TTL) Banking app campaign, which had a strong digital, social and PR focus – achieved an 88% uplift in app downloads and registrations, as well as moved the business away from more traditional marketing media (TV & Press) which resulted in significant cost savings Show less

  • Senior Marketing Manager, Personal Finance

    Aug 2016 - Mar 2019

  • Senior Marketing Manager - Digital Transformation

    Jul 2012 - Jul 2016

  • Marketing Manager - Personal Finance

    Jan 2011 - Jul 2012
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  ANZA Korea

  Jun 2018 - Dec 2021

  Marketing Communications Manager

  During my time at ANZA, I was in charge of the marketing and communications for the association. As a team, we focused on increasing the memberships as well as creating inclusive events for the members. • Developed and executed digital, direct, and social media marketing• Worked with the team to develop the annual strategic direction of the charity• Planned and executed small, medium, and large-scale events for our members • Worked closely with the team and the community to drive an increase in event attendance and memberships for the benefit of non-for-profit Show less

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  Select Investors

  Jan 2024 - now

  Marketing Director