David Guevara, MBA

Experience

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  PepsiCo - Pepsi Beverages Company

  Aug 2000 - Sept 2014

  -Responsible for 107 grocery and mass accounts in the Greater Los Angeles Region (Food 4 Less, Ralphs, Vons/Pavilions, Albertsons, Winco Foods, Stater Bros, Wal-Mart, Target, K-Mart, Fresh and Easy) -Remarkably strong relationships with customers, managers, and district managers in the marketplace -Educate people, customers, & buyers on the various products and services Pepsi offers-Conduct meetings and presentations explaining benefits of weekly promotions and high margin product execution, delivering critical thinking concepts to senior management to enhance innovations -Executing the commitments of The Key Account Management Team and communicating results and ideas consistently-Cross-Functional alignment coordinating deliveries and product availability resources -Sales & Delivery labor tool budget management focusing on growing sales, productivity, and improving NOPBT, providing front-line accounting development tom enhance their capabilities -Location process owner for annual routing logistics, forecasting, vacation scheduling, and sales development days, hiring, community outreach programs, and organizational culture Achievements -True blue award in 2012, and 2011 for outstanding performance managing business results and execution during pivotal events (Super Bowl, Memorial Day, 4th of July, and Thanksgiving)-On the spot award in 2014, 2013, 2012, and 2011 for great results in business and people leadership Show less -Led the team responsible for all sales, performance management, recruitment, and merchandising efforts in the LA Area (175+ Accounts)-Direct report team performed above plan volume, achieving 107% p.y. index -90% or better on all key measurable indicators and utilizing analytical dataAchievements -Received the MVP Award 2010 for Account Management in the LA Region and the Diamond Scholars ---Award Presenter and Recruitment Mentor (2006-2010)-Led the team responsible for all sales, performance management, recruitment, and merchandising efforts in the LA Area (175+ Accounts)-Direct report team performed above plan volume, achieving 107% p.y. index -90% or better on all key measurable indicators (KPI's) and utilizing analytical data Show less -Audit and inspect vendors focusing on customer service, upgrading equipment, and meeting standards-Responsible for managing, training, and developing nine tendered union drivers -Acquire new accounts and leverage partnerships to increase volume and grow revenue-Manage labor costs and productivity measures Achievements -Monitor and minimize trade-loss and passed internal audit with best practices surfaced for L.A.-Installed safes to control keys, camera’s to inspect theft, and increased driver and customer accountability-Increased pricing on machines to cover increased cost of goods while marketing world class service -Worked directly with third party operators to purchase low producing assets-Improved Raytheon, Boeing and LAX machines to glass fronts increasing volume, revenue, and standards-Established seasonality service schedules to improve product through puts and reduce theft -Managed the Loyola Marymount University credit card compliance vending innovation launch-Empowered full-service drivers to sell 100 cases per day per truck, over delivering the target by 30 cases daily per truck-Dispatched locally creating a sales-oriented mentality, becoming the number one location in Southern California and leveraging the technology throughout the entire LA Market Unit Show less -Execute and close all sales calls by selling incremental displays and equipment-Maintain appropriate inventory levels, company assets and point of sales-Lifting, bending, reaching, kneeling, and merchandising products on retail space and displays -Determine stores’ product needs, place and transmit appropriate orders -Grow volume, revenue, and profit through customer service -Out index competition on displays and sales floor inventoryAchievements -Lead salesman developing pre-sales representatives to exceed expectations by growing volume and revenue -Built numerous creative displays and highlighted the inventory gains through pictures and recognition -2003 PBG Role Model Award-Owned over five different routes expanding my network, growing customer counts , and earning more commission Show less -Manage inventory levels at assigned customer accounts -Responsible for communicating and servicing accounts using hand held equipment -Fill and rotate all points of distribution, while performing world class service expectation standards -Lead merchandiser training and developing people to grow the business by setting goals, keeping score, and winning-Ensure no foreign product in division owned equipmentAchievements -Responsible for the number one volume producing route in the Torrance area -Lead merchandiser training and developing people to grow the business by setting goals, keeping score, and winning-Period 3 2001 MVP award-Quarter 1 2001 MVP award Show less

  • SDL Sales District Leader

    Jan 2011 - Sept 2014

  • TSM Territory Sales Manager

    Jan 2008 - Jan 2011

  • TSM Full Service Vending Territory Sales Manager

    Sept 2005 - Dec 2007

  • Presell Representative

    May 2002 - Sept 2005

  • Merchandiser

    Aug 2000 - May 2002
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  Kellogg Company

  Sept 2014 - Jun 2016

  Zone Sales Manager

  - Accountable for meeting Kellogg budget expectations for snacks ($44MM) and morning foods ($22.5MM), dominating competition and hitting team sales targets using the company selling process-Developing and Training future leaders, managers, sales teams to reach company goals -Daily negotiations with buyers, distributors, managers, employees, and key customers to grow both businesses, forming growing partnerships, and earn increased sales results - Managed highest profile Hispanic account El Super in the LA Zone using creative sales strategies, compelling data, thematic displays, with features and benefits to achieve preferred vendor opportunities in all approved accounts. Achievements --Certified by corporate headquarters as the “Top Sales Development Trainer” from the Western United States in five years of the programs institution. Show less

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  Top Fitness Gym

  Jun 2016 - Sept 2019

  General Manager

  • Remarkable enthusiasm for daily interactions with customers and clients• Overlooking the entire facility and leading 10% growth three years consecutively • Properly manage and maintain the gym operational budget and standards • Resolve all barriers and conflicts effecting the employees, members, and equipment • Management of employee training programs, certifications, hiring and scheduling • Coordinate resources and delegate responsibilities for monthly marketing events Show less

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  OG Organic Gardens

  Oct 2019 - Nov 2022

  Director Of Sales And Business Development
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  Bang Energy

  Aug 2022 - Jul 2023

  General Sales Manager
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  Red Bull

  Aug 2023 - now

  District Sales Manager