Simran Tokhi

Experience

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  Satyan Innovation Fest

  Mar 2019 - May 2019

  Head of Delegate Affairs
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  Intra MUN

  Mar 2019 - Mar 2019

  Head Of Logistics
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  The Aberrant Wardrobe

  Apr 2019 - Jan 2024

  Founder

  I founded a startup dedicated to handmade bathing products, embodying a commitment to social impact by allocating over 50% of proceeds to benefit the underprivileged community. In terms of financial management, I developed and implemented effective financial modeling strategies, contributing to a notable 25% profit generation during the initial sales cycle. Furthermore, I played a key role in initiating and cultivating interest in our products and services, achieving a remarkable increase of over 75% in engagement within the city, showcasing the successful alignment of business goals with community interest. Show less

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  AugLi

  Jun 2019 - Jun 2019

  Customer Success

  Assuming the pivotal responsibility of engaging our user base, I undertook a comprehensive initiative to survey existing users and proactively reach out to those already registered. With a focus on enhancing user engagement, I strategically designed surveys to gather valuable insights and feedback, fostering a deeper understanding of user preferences. Simultaneously, I extended invitations to encourage active participation and strengthen their connection with our platform. This multifaceted approach not only aimed at increasing user engagement but also at creating a more tailored and enriching experience for our valued community. Show less

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  Friends Over Everything

  Oct 2020 - Nov 2020

  Management Marketing Intern

  I immersed myself in a comprehensive exploration of diverse UI models and services offered by Expedia, gaining insights into the intricate facets of the travel industry. My role also involved leveraging MS Excel to prepare and synthesize reports, contributing to the enhancement of client experiences. As part of a collaborative team effort, I played a key role in providing partners with more efficient and cost-effective resource summaries, showcasing a commitment to optimizing processes and fostering successful partnerships. Show less

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  Morgan Stanley

  May 2021 - Aug 2021

  Marketing Intern

  I conducted thorough market research, employing tools such as Bloomberg Terminal and industry reports to inform strategic decision-making. Additionally, I generated compelling marketing content—reports, presentations, and digital assets—that played a pivotal role in supporting diverse campaigns. Furthermore, I adeptly managed and organized extensive datasets, utilizing platforms like Excel and CRM systems to extract pertinent information crucial for the success of marketing initiatives.

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  Babson College

  Jun 2021 - May 2024

  I founded a vibrant fashion organization within the college community, providing a platform for individuals to explore and showcase their passion for fashion. Additionally, I cultivated collaboration with three distinct design schools, facilitating bi-weekly workshops that encouraged the exchange of creative ideas and skills. As a leader, I orchestrated engaging seminars within the organization, sharing my expertise and imparting various artistic skills to members, contributing to their personal and professional growth in the realm of fashion. Show less I significantly increased engagement within the collaborative women-led organization, tripling participation and fostering stronger connections among the Babson, Olin, and Wellesley College communities. Spearheading the monitoring of public relations and social media communication, I ensured a consistent and positive organizational image. Additionally, I seamlessly coordinated across cross-functional teams to design and deliver compelling monthly newsletters, effectively enhancing communication efforts and community engagement. Show less

  • Co-Founder Of Babson Fashion Sneaker Organization

    Aug 2021 - May 2024

  • VP Of Communications for EmpoWer

    Jun 2021 - May 2024
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  Ro & Co.

  May 2022 - Aug 2022

  Digital Marketing Intern

  I played a pivotal role in enhancing business performance through a multifaceted approach. I systematically assessed and refined our marketing strategies by formulating and executing five initiatives that leveraged SEO optimization, driving significant improvements. In addition, I streamlined the identification, escalation, and mitigation of campaign risks by implementing a robust Risk Management Framework (RMF), ensuring a proactive and effective response to potential challenges. Furthermore, I led collaborative efforts with partners across the organization, orchestrating the generation of comprehensive marketing analyses that culminated in the development of seven trend forecasts. This holistic approach not only optimized our current operations but also positioned the company strategically for future success in a dynamic market. Show less

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  MBA and Beyond

  Jun 2022 - Sept 2022

  Marketing Intern

  In my role as a Marketing Intern at MBA & Beyond, a leading college counseling agency based in Singapore, I had the unique opportunity to contribute to the promotion and outreach efforts for students pursuing master's degrees overseas. I actively engaged in crafting compelling marketing materials, including digital content and collateral, to effectively communicate the agency's mission and services. Collaborating with a dynamic team, I gained hands-on experience in leveraging strategic marketing initiatives to assist students in their educational journeys, showcasing the agency's commitment to facilitating successful applications for master's programs abroad. Show less

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  Adapts Media

  May 2024 - Aug 2024

  Social Media Specialist

  In my role as a Social Media Specialist, I honed a diverse range of skills including content strategy development, campaign management, community engagement, and analytics. I became proficient in creating visually compelling and engaging content while managing content calendars across platforms like Instagram and LinkedIn. My work involved collaborating with creative teams, optimizing brand storytelling, and leveraging data-driven insights to enhance performance. Through these experiences, I developed a strong ability to connect brand messages with audience needs, drive engagement, and deliver results that align with evolving market trends. Show less