Stan Yu

Experience

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  Brainwave Design Pte Ltd

  Jul 2007 - Mar 2009

  Project Manager

  Tagging alongside the Business Director, my responsibilities involved looking for new sales leads, and management of projects upon securing an account.

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  Yuan Associates

  Apr 2009 - Oct 2009

  Senior Account Executive

  Management of key accounts and projects with a team of up to 5 designers working on a key account at one time.

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  Plum Ideas Pte Ltd

  Nov 2009 - Aug 2012

  Turn-Key involvement in sales, pitch, negotiation, traffic/account/project management, down to coordination with production partners across the spectrum of Print, Online and TVCM projects.In charge of maintaining profitability across all accounts, and company's overall revenue. Maintaining good working relationships with clients to organically grow with the client's brands and securing more projects linearly with the existing accounts while always on the lookout for new leads. Turn-Key involvement in sales, pitch, negotiation, traffic/account/project management, down to coordination with production partners across the spectrum of Print, Online and TVCM projects.

  • Account Manager

    Nov 2010 - Aug 2012

  • Senior Account Executive

    Nov 2009 - Oct 2010
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  Beam

  Aug 2012 - Apr 2015

  Account Manager

  One of the pioneer personnel to set up Singapore office, manage Multi-National FMCG Account's packaging design, rendering and mockup projects and establish new leads for Singapore market. My responsibilities entail managing a team of Account Executives to engage the clients, managing overseas' production and design projects, scouting for new business leads, as well as building good rapport with existing clients, among other things. Besides handling sales, majority of my time is also spent managing the creative projects' schedules, and discussing for the most ideal creative solutions for the clients instead of just being a Yes-Man.Working in a diverse environment with the need for me to converse in Japanese, English, Chinese and even Cantonese, made opportunities to learn how to best communicate with clients and suppliers from different parts of the world. My daily work schedule required me to converse in Japanese with the design team based in Japan, and toggle between English and Chinese for local suppliers.Managing of time is important for me in this role as I strive to take advantage of the time lag between Japan, Singapore and Thailand offices.I also bring my previous experiences and know-how to this current position and develop new business opportunities for the company. This will entail leading, advising, teaching other team members the necessary skills and knowledge too. For example, I spear-headed a TVCM production in Thailand in 2013, for a company with no prior experience in this field. I pooled resources from Japan and Thailand to make it work. I also conduct lectures to work peers to train them on expanding their wavelength in terms of conceptualization to meet competition's standards (like advertising agencies).Being one of the few members in the company speaking Japanese, English, my role came with mounting responsibilities that spanned across Singapore, Japan and Thailand. Show less

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  Interbrand Japan

  Apr 2016 - Dec 2021

  Account Manager

  Part of Client servicing team that helps manage best in class packaging design for a portfolio of brands in Japan Laundry and Fabric Softeners for one of the major FMCG manufacturers in the world-- Procter & Gamble. Highly involved in strategy, presentation, design management, and on technicalities including mitigating print production meetings with creatives and clients and printers.Communicates in basic Japanese, Mandarin, Cantonese and fluent in English.

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  WPP

  Dec 2021 - May 2022

  Senior Client Manager

  Assumes the Senior Client Manager role (and project management role) and manages the branding projects for key accounts, working with regional clientele and internal resources.

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  Publicis Groupe

  Aug 2022 - Apr 2024

  Account Manager (Digital)

  Part of a consortium's account management team servicing the Singapore Tourism Board account.Point of contact for website content population BAU tasks for the Leisure and MICE websites of Visitsingapore.com.com, handling requests ranging from content population, translation, decommissioning, data analytics request, by working together with Tech (front and back end developers) , SEO, Paid Media, Data, Tagging teams. Part of a team serving STB for its inaugural metaverse presence on ROBLOX, titled Singapore Wanderland. Show less