Lynn Radocha

Experience

• 

  James Madison University

  Aug 2001 - Aug 2003

  Coordinator of Parent Programming
• 

  James Madison University

  Nov 2003 - now

  Develop and implement comprehensive marketing strategies aimed at enhancing the visibility, reputation, and competitiveness of JMU’s College of Integrated Science and Technology (CISE). This involves leveraging various channels and tactics to effectively promote its programs, achievements, and unique offerings to prospective students, alumni, donors, and other key stakeholders.- Manage all program websites within CISE, meticulously curating content to ensure its relevance, accuracy, and organization. - Develop leads, craft press releases, feature stories, and video that showcase the achievements and milestones of CISE faculty, staff, students, and alumni.- Oversee the design and production of marketing materials, continuously refining and ensuring their effectiveness while aligning with JMU's brand identity guidelines.-Supervise a team of student writers, photographers, videographers, and graphic designers, providing mentorship and guidance to ensure the quality and cohesion of our visual and written content.- Refine the online and social media communications strategy, crafting content that promotes the college's image and upholds its core values.- Collaborate with cross-functional teams to plan and execute events. Show less

  • Director of Marketing and Communications, JMU College of Integrated Science and Engineering

    Jun 2020 - now

  • Marketing Communications Coordinator

    Nov 2013 - Jun 2020

  • Outreach Administrator

    May 2006 - Nov 2013

  • Administrative Assistant

    Nov 2003 - May 2006
• 

  Marceline Vineyards

  Jan 2019 - now

  Bartender

  - Provide memorable experiences through exceptional customer service and knowledge of wine. - Guide tastings, offer personalized recommendations, and drive sales. - Maintain the tasting room, ensure accurate transactions, and uphold regulatory compliance. - Leveraging my marketing expertise, I create unique tasting sheets and wine notes that set our offerings apart.- Assist with event planning and execution, ensuring seamless and enjoyable experiences for guests.