Muneeb Uddin Naqi

Experience

• 

  United Bank Limited

  Jun 2009 - Sept 2009

  Intern

  - Assist in clearing department with NIFT- Customer Services- Assist Chief Teller with daily closing and ATM- Data entry and Data collection on Excel- Print Bank Statement - Daily report generation- Sorting and organizing mail, etc.

• 

  Osaka Lighting

  Dec 2013 - Jan 2016

  Sales Executive

  - Sales B2B & B2C

• 

  MMTI Marketing Pakistan

  Oct 2016 - Jan 2018

  Assistant Manager Corporate Accounts

  Client management Business growth KPI`s & organizing all client relevant data on ExcelOverseeing in-house fabrication, printing & installation / deployment of trade toolsVendor management

• 

  MMTI Marketing Pakistan

  Feb 2018 - Jul 2018

  Corporate Account Manager

  Major clients included ICI AkzoNobel, Coca-Cola PK, HBL, ABL & MCBArticulated & implemented marketing & sales plans for augmenting business volumeIdeation, development, pitching & deployment of Trade tools at IMT's / LMTs for clients

• 

  Wavemaker

  Jul 2018 - Jun 2021

  Managing a portfolio of NESTLÉ brands with 650M yearly Media investmentPlanning, executing and reporting of all Media + Digital campaignsSpecial projects: Nescafe Basement 5Awards:Won PDA Award 2020 for best Branded Content, NESCAFÉ Basement 5Won EFFIE Award 2019 for best Integrated Media Strategy, NESCAFÉ Basement 5

  • Manager Media & Digital Planning (Nestlé)

    Jul 2020 - Jun 2021

  • Asst. Media & Digital Planning (Nestlé)

    Jul 2018 - Jul 2020
• 

  UM Pakistan

  Jun 2021 - Jun 2022

  Senior Manager Planning & Strategy Digital

  Local team lead liaising with and reporting to UM regional UK hub for Spotify account.Planning, Strategy for all Digital campaigns & Annual Media Strategies (IMC`s/ Strat plans)Local POC for UM Global pitches i.e., (Planning | Strategy | E2E solutions)

• 

  Wavemaker

  Jun 2022 - now

  • Spearheading regional media performance and strategy for Tier 1 tech client in APAC markets, achieving 20%+ QoQ growth in acquisition.• Developed new solutions for SMB segments from publishers to enhance targeting capabilities.• Collaborated with cross-functional teams to launch targeted media strategies and drive regional campaign planning for Airline Client.

  • Senior Regional Media Manager APAC

    Feb 2025 - now

  • Regional Media Manager APAC

    Jun 2022 - Feb 2025