Kate Di Pompo

Experience

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  Australian Good Food & Travel Guide

  Sept 2009 - Mar 2010

  Content/ Editorial Writer
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  Diablo Group

  Feb 2011 - Aug 2012

  Content Writer

  • Copywriting for e-commerce websites• Social Networking (Blog posts, Facebook, Twitter, Forums)• Marketing new products including integrating website and social media campaigns• Copywriting for email campaigns

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  Plenty Training

  Aug 2012 - Apr 2014

  Marketing Coordinator

  - Email marketing across numerous databases for campaigns and newsletters- Managing all social network platforms including Twitter, Facebook and LinkedIn- Coordinating and planning the execution of promotional and advertising activities- Continuously monitoring, reviewing and reporting on all marketing activity and results- Providing a thorough competitor analysis on a needs basis, consistently updating price points- Overseeing Plenty Training’s website to ensure relevance and currency then updating content as required- Monitoring and reporting on the return on investment for Google Adwords Show less

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  EQUITY TRAVEL LIMITED

  May 2014 - Sept 2017

  • Marketing planning: Create overall marketing plan for products and services to key customers groups across all appropriate channels including brochure production, print and email campaigns, website development, SEO, PR, social media, events and advertising• Budget management: Managing marketing spend to achieve KPIs and maximise return on investment• Stakeholder engagement: Meeting regularly with product development and sales managers to make strategic decisions on the focus of marketing activities• Campaign management: Working with our in-house design team, creative and print agencies to put together bespoke and creative campaigns• Management information: Reporting on activity to key stakeholders at commercial and product meetings and presenting to sales and product teams on past and future activity and results• Leadership: Indirect management of Marketing Exec role and overseeing their workload and activity• Customer insight: Utilising the CRM to gain insight for campaign planning, customer segmentation and retention • Brand: Evolving brand proposition and ensuring consistency of brand and tone across all communications Show less - Multi-platform Content Management: Writing engaging website copy to increase SEO and push customers to enquire across a number of school travel websites and adult ski travel website RocketSki- Tone of Voice: Ensuring the content, style and tone of voice are consistent across channels and on brand- Customer Contact: Management of any site-side customer reviews, forums, blogs and more- Social Media: Managing social networking accounts for multiple brands Con a day-today basis- Analytics Reporting: Monthly reporting on website activity and quote conversions across all brands - Agency Management: Working closely with external PPC and SEO agencies, reporting to Head of Marketing and company directors on this activity Show less

  • Brand Manager - Ski and Sport

    Sept 2015 - Sept 2017

  • Web Editor & Social Media Executive

    May 2014 - Sept 2015
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  Embassy English

  Jan 2018 - Dec 2018

  International Marketing Manager

  Responsibilities• Marketing planning and budget management: delivery of timely and effective marketing campaigns (B2B & B2C) in all channels, including online, direct mail, press advertising, brochures, social, sales materials and presentations• Management of social media: Responsible for global social media strategy and the management of representatives based in 13 centres globally - monitoring the content they post daily, ensuring guidelines are met, training new staff, supporting staff when required• International campaign implementation and strategy: working with international sales staff to develop campaigns suitable for their market, tailoring content to different cultural needs and language translations where necessary• Relationship management: liaising with centre directors and sales staff on a daily basis for all marketing needs and to create content and develop campaigns. Meeting agents in market and at events to discuss new marketing ideas and concepts. • Visual content management: working with videographers, photographers and producers to brief and plan visual content production • Content creation: Working with the Web Manager to plan content that engages customers and optimises SEO. Ensuring messaging, design and tone of voice are consistent with brand positioning across all channels• Reporting: Producing weekly and monthly reports to demonstrate results of marketing activity Show less

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  British Study Centres

  Jan 2019 - Apr 2021

  Responsibilities:• Strategy and Planning: determining the marketing strategy and activity that will achieve goals in line with sales growth plan• Budget Management: allocating spend for the marketing budget and reporting on ROI• Team Management: direct management of marketing executives, social and campaign plus freelancers and contractors• Workload Allocation: implementing Asana to project manage all marketing tasks, setting up the team like an agency to deliver across brands and departments. Working with stakeholders to create the brief and then scheduling tasks for the team to achieve deadlines• Campaign Management: strategy and implementation of campaigns through advertising, landing pages and email to drive leads and conversion, both B2B and B2C. Developing translated content to generate targeted leads from specific countries to reach sales targets. Meeting regularly with sales to review and plan, optimising spend and costs based on results• Reporting: creating reports for key stakeholders across the business whilst managing internal reporting to set targets such as campaign reports, ROI for paid activity and competitor analysis• Website Management: building pages in WordPress, ongoing management of new pages, site changes, SEO strategy and blogs• Video Content Production: developing an ongoing video content strategy. Preparing and delivering video content for website, YouTube and social media, working with agencies to brief, shoot and edit• Social Media Strategy: developing guidelines, strategy and content development across all products and schools. Working closely with representatives from each school to generate content and creating partnerships with international influencers Show less Responsibilities• Social Media Strategy: developing guidelines, strategy and content development across all products and schools. Working closely with representatives from each school, digital marketing executive and influencers to produce engaging content. • B2C Campaign Management: developing translated landing pages, email campaigns and paid social media advertising to generate targeted leads within from specific countries to reach sales targets. Meeting regularly with the B2C sales team to review and plan activity• SEO and Blog Content: reporting and monitoring on web content trends, creating landing pages and blog content to attract website visitors based on topics and report results• Digital Brand Management: Working with freelancers and designers to develop campaign materials • Team Management: Support and management of Digital Marketing Executive• Video Content: Developing an ongoing video content strategy. Preparing and delivering video content for website, YouTube and social media, working with agencies to brief, shoot and edit Show less

  • Marketing Manager

    Aug 2019 - Apr 2021

  • Digital Marketing Manager

    Jan 2019 - Aug 2019
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  Letz Live

  Apr 2021 - Nov 2024

  Marketing and Communications Manager

  Responsibilities:Content Management: creating all brand copy for website, email, social media print and blogs including internal and external communicationsProject and Contract Management: overseeing ongoing and bespoke marketing project work with freelancers (PPC, SEO, website & CRM management) interns and ambassadors Planning and strategy: creating the ongoing calendar of marketing events and activities based on targets, trends and calendar events Social Media: daily updates across all platforms, collaborations, competitions and advertisingEvent Management: coordinating materials, design and staff for global career and travel eventsIndustry Partnerships: developing cobranded campaigns with key industry partners including travel organisations, tourism boards and career platforms (within Aus & internationally)Video Content Production: briefing videographers and editors creating content for social media Webinars and Presentations: both B2B and B2C to provide programme information Show less

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  Freelance

  Nov 2024 - now

  Freelance Marketing Manager

  Campaign Management:Strategy and implementation of campaigns through advertising, landing pages, email, social media and direct mail to achieve business goals and growth.Digital Marketing:Utilising video content production, social media, online advertising, lead generation funnels, webinars, online presentations, landing pages and more.Social Media StrategyEnsuring business is connecting with the right audience through use of social media channels - both organic and paid.Print and Event Materials:‘Old School’ marketing yet still so important for many businesses. Writing, briefing and creating brochures, flyers, branded items and banners for direct mail or events.Project Planning:Scoping large-scale projects from start to finish including budget management, resource and team allocation, analysis and reporting.Copywriting:12 years of copywriting experience, working with B2B and B2C companies across education, travel, technology and e-commerce. Show less