Amandeep Lally

Experience

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  Hindustan Coca-Cola Beverages Pvt Ltd

  Feb 2017 - Jul 2017

  Marketing Intern

  Assisted in managing and recording daily sales transaction and inventory of each product category.Assisted in daily sales of their product within the boundaries of a city.Collected and distributed stock among local distributors as per their demand.

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  Dun and Bradstreet

  May 2018 - Aug 2018

  Marketing Research Intern

  Collecting data about prospects through various sources which includes social media portals, official website and Salesforce software.Building customized templates for over 110 companies spread over 10 different countries and industries.Targeted these prospects through Email marketing.

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  Sahul Group

  Nov 2018 - Feb 2019

  Digital Marketing Intern

  To create survey questionnaire to understand the feasibility of E-Waste market in UAE region.To create business Explainer video to bring awareness.To build Facebook page and to reach our prospects through social interactions.

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  BLUE RHINE GENERAL TRADING (L.L.C.)

  Feb 2019 - Aug 2019

  Marketing Intern

  E-Commerce InternKey Responsibilities• Worked on the Magento platform & have a complete understanding of working on MAGENTO portal.• Managing web portal, updating and uploading new products specifications.

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  UAE Exchange

  Aug 2019 - Jul 2021

  Product Analyst

  • Developed and executed 25 Marketing campaigns for UAE Exchange cards and contributed a Revenue of AED 200,000 in a year.• Built Digital Strategy for each Quarter and managed to increase leads by 300% under the leadership of Product Manager. • Supervised the timely communication of Each Marketing Campaign with Branch, Sales and Customer Service team for effective results. • Analysed customer spends data and planned Marketing Campaigns accordingly, to improve Customer Usage of our Cards with regular approvals from Head of Department and Compliance Team.• Researched and Launched New Business Partnership with various Brands like Car Rentals and took approvals from various departments like Legal, Compliance, PR & Brand Management Team ensuring Company’s COC • Worked Closely with Customer Service Team, Sales Team, Graphic designing Team and Digital Marketing Team to Improve Customer NPS and CSAT score. • Designed Marketing Campaigns with Respective Budgets for each Quarter as per company Goals. Ensuring all Campaigns are Executed as Scheduled and planned. • Planned and delivered communication to all stakeholders on relevant platform (Social Media, Bulk SMS & Mails, and website) and monitored Marketing Campaign Performance using KPI’s and reported the same to the Head of Department. Show less

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  New Country Healthcare

  Sept 2021 - Jun 2023

  E commerce

  Managed Product Inventory for more than 20 eCommerce marketplaces which includes Amazon Seller Central, Amazon Vendor Central, Noon Seller, Peyora, Bio-Box, Mumzworld etc. on Weekly basis for more than 1200 Products on each platform.Conducted market research for our top 5 competitors using Marketing research tools like Egrow and launched 1 new brand named Sun Warrior with more than 120 Product SKU’s in the UAE.Created content, designed website and listed products on Shopify platform and launched an eCommerce website for a new brand Sun Warrior.Reviewed Customer reviews on our respective marketplaces to analyse their feedback and communicated the same with the brand managers to send feedback to brands.Developed A+ content on Amazon and Enrolled various brands for Brand Registry which helped in escalating complaints and improve conversion.Worked with Graphic design team to prepare content for advertisement and A+ content page. Cross selling of internal brands with similar feature using Product targeting on Amazon. Proficiently created SEO friendly product listing for my brands on Amazon Seller Central, Noon Seller Central and improved their ranking to first page within first week. Show less

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  Al Seer

  Apr 2023 - Sept 2024

  Ecommerce Specialist

  Managing 16 brands of FMCG Industry with a Product assortment list of 500 SKUs on various ecommerce platforms like Amazon, Noon, Talabat, Careem, First Cry, Mumzworld and others.Assisted in closing BDA agreements and negotiations with our customers for all my brands which includes Rebate Matrix and Sales Targets for our customers to achieve.Consistently met and exceeded monthly sales targets, demonstrating a proven track record of success and dedication to delivering results.Consistently managed Sales / Spends Ratio while driving year-over-year sales growth through strategic initiatives and effective implementations.Implemented Amazon Ads for 4 major brands and improved sales by 131% for one of the major brand and also used Amazon tools like Egrow and Helium 10 in UAE for better results.Improved Customer reviews by introducing appealing Marketing tactics like free sampling. Created and managed Spends like Promotions, Marketing and Sampling of brands using PMS System so that we can maintain the transparency with brands and customers as a distributor. Built relationship with all category managers to list and sell our brands on their platforms with recommended content and implementing strategies collaboratively. Collaborated with Supply chain team to check DM Blocks or Schedule ETA for new stocks and also provided our sales forecast SKU wise to maintain inventory in warehouse. Show less

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  Transmed

  Sept 2024 - now

  Sr. Ecommerce Specialist