Liang LI

Experience

• 

  China Golden Bridge T&S Co., Ltd

  Jul 2004 - Jun 2008

  Technical Director

  • Take responsibility to lead new branch company fast start. Drive business to achieve 108% profits goal in the first year and achieve more than 150% YoY growth on profits and 100% YoY growth on revenue the second year.• Lead team to provide MSCRM professional training and consultant service to customers and partners. Closely work with Microsoft and to streamline the cooperation, build up CRM eco-system.• Design and lead Microsoft Work Smart Productivity Education project to provide professional productivity training to national wide employees, over 45% MS employees were well trained each year.• Manage national wide MCT resource, interview trainers and manage the application process. Show less

• 

  Microsoft

  Jun 2008 - Sept 2010

  Marketing Technical Specialist

  • Drive latest version of Office family products deployment in enterprise. The FY09 deployment rates in Large Enterprise Group form 1.6% grow to 4.6% and 6% to 14.5% in Small-Mid Business group. • Lead internal & partner readiness for Office, SharePoint, Unified Communications 2010. Build resource pool and communicate channel.• Lead Office 2010 early adoption & Office 2010 rapid deployment program. Build successful case studies cross various industries. • Facilitate Office revenue growth, provide professional support to sales team case by case. • Drive broad awareness thru f2f events and digital marketing channel, built more than 300 short videos & 50+ articles for internet spread.• Provide professional training or consultant services, deliver Microsoft product / solution business value to customers. Show less

• 

  Microsoft

  Nov 2010 - now

  • Lead technical audience ecosystem engagement including Professional Developers, IT Professional, Startups, ISV, Students to align with company priorities.• Lead business planning and review according corporate business rhythm. Bridge local market to connect with corporate strategy.• Manage technical audience marketing engines: digital engine under MSDN brand – website, email, social, community and forum. Offline engine including small-to-large 1st and 3rd party events: Training, DevCamps, Workshop, Imagine Cup, DevDays, Hackathon, and joint industry conferences.• Lead technical content generation from internal Microsoft and external UGC in communities thru blog, sample code, demo programs.• Ecosystem partnership with selected partners on Cloud, BigData, Mobile, Game, IoT and industry leading areas, build deep collaboration model and drive win-win result.• Design and land technical audience targeted campaigns, drive product and platform awareness, evaluation, adoption and direct audiences build applications on Microsoft platform.• Drive towards corporate vision: Mobile First, Cloud First transformation, focus on cutting edge technology evangelism. Show less • Lead “Value Selling” transformation, manage around 20M MBS pipeline, optimize the opportunity quality and increase deal closure rate to 118% YoY.• Lead process optimization for demand generation. Establish engage model with outbound marketing and digital engines, structured training to build up sales person ability on discovering MBS opportunities and selling CRM/ERP solutions.• Drive CRM/ERP products CACP with lowest cost. Re-structured product website brings 220x traffic increase, build up long term SEO approach method to get over 4x increases Search Engine referral. Leverage digital and interactive channel to broadly deliver the value of MBS solutions.• Lead the product launch wave in China. Build the product momentum and change customers perception to Microsoft Business Solutions. • Develop “CRM selling toolkits” including sales, marketing and technical content to support business. • Drive “thru/with-partner” marketing event to generate demands from focused industry. Show less

  • Sr. Product Marketing Manager

    Aug 2017 - now

  • Sr. Audience Marketing Manager

    Apr 2012 - Jul 2017

  • Product Marketing Manager

    Nov 2010 - Apr 2012