Eloïse Devillers

Experience

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  Alma Terra

  Sept 2010 - Jan 2011

  Marketing Officer

  Start-up active in green energy and solar panels Mission: development of the marketing department• Marketing studies• Direct marketing campaign and mailing• Communication strategies• Trade shows• Follow-up of the sales team

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  Astel Medica

  Jan 2011 - Dec 2012

  Marketing Officer

  Portfolio of probiotics food supplements: Cholesterol / Constipation / Intestinal sphere / Urinary-vaginal sphere / Joint Sphere- Rework on the products logo, packaging- BtoC campaign: Direct marketing - Radio - TV - Print - Social networks - Mailing - Selling promo actions : reduction, promopack, goodies,...- Promotional materials (pharmacists - physicians - consumer)- Development of the graphic charter of Phacobel - Marketing plan - Organisation of the staff party and various events- Marketing studies- Market and competition analysis (IMS)- Management of suppliers- Client management (negotiation - prospecting)- Follow-up of the sales team (10 people NL and FR) - short mission - Build up and close follow up of annual marketing budget- Supervision of one graphic designer Show less

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  Tilman sa

  Dec 2012 - Aug 2018

  Product Manager

  Product portfolio: Food supplements: Cardiovascular range (cholesterol - hypertension)/ Range of herbal medicine (Dr. Ernst) / Medicine: Venous insufficiency / Medical device: heating cream - Marketing and communication strategy - Packaging development- Promotional actions in pharmacy - Delegation training FR / NL- Product training to third parties- Websites and social media- Market and competition analysis (IMS) - Promotional material (physicians and pharmacists / consumer)- Build up and close follow up of annual marketing budget- Lanch of a new range in phytotherapy : Dr Ernst - Launch of new range in cholesterol : Cholesfytol- Collaboration with medical associations, Patient Advocacy Groups, KOL and specialists Show less

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  Ceres Pharma

  Aug 2018 - Oct 2019

  Product Manager

  Mithra Women Health Portfolio Management: Contraceptive pills, hormonal IUD/ Peri and Menopause / Urology / Sexual Disorders / Medical devices (HPV, copper / silver IUD) / Food supplements- Marketing/Communication strategy and follow-up - Marketing plan on 1 year - Promotional material development (in collaboration with graphic designers or agencies): physicians / pharmacists / patients- Promotional actions- Launch of new products : Urology / Vit D- Delegation training FR / NL- Product training to third parties- Market and competition analysis (IMS)- Build up and close follow up of annual marketing budget- Collaboration with medical associations, Patient Advocacy Groups, KOL and specialists Show less

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  LABEYRIE FINE FOODS

  Oct 2019 - Jan 2022

  TRENDY FOOD => Brands: Père Olive / Atelier Blini / Blini - all countries excepted FranceCollaboration with factories based in Belgium, France and Holland.- Relaunch of the Père Olive brand in Belux and Switzerland: -> Market research -> Strategy / brand image & positioning -> Packaging & design -> Profitability study -> Products assortment rework (emphasize the brand differentiation VS PLB) -> BtoC communication (TV-Web-POS) -> BtoB communication ->Implementation of CSR initiatives: 100% recycled plastic packaging, local sourcing focus on raw materials- Launch strategy of Père Olive in Italy - Marketing plan on 3 years - Launch of a new cheese category within the apero shelf - Launch of limited edition winter/summer products - Websites and social media- Market and competition analysis (Nielsen) - Build up and close follow up of annual marketing budget - Coordination of two junior marketeers (located in Paris and Tilburg) Show less

  • Senior Brand Manager INTERNATIONAL

    May 2020 - Jan 2022

  • Brand manager & Product manager Premium Food and Marée - BENELUX

    Oct 2019 - May 2020
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  Enersol

  Jan 2022 - Sept 2022

  Marketing & Communication Manager

  - Communication on Social Networks (organic/paying) - Print- Development of information material BtoC- Development of video-tutorials (internal training)- Organisation of information sessions & events - Development of new services - Team supervision: a graphic designer and a intern sales representative

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  Vpharma

  Sept 2022 - Jan 2025

  Directrice commerciale et marketing

  - Development & implementation of promotional actions: Atout Prix , Permanent Low Prices - Development & implementation of an omnichannel strategy (e-commerce/Point of Sales)- Implementation of a Click&Collect - Implementation of a CRM and a new loyalty system- Launch of a private label of food supplements- Optimisation of profitability and development of the marketing book - Performance monitoring/analysis (Qlik Sense - Reddata) - Traditional/Web media plan- SEO/SEA follow-up- Team management: 5 people Show less