Allyson Conklin

Experience

• 

  Footwear News

  May 2005 - Jul 2005

  Fashion Intern

  Fashion journalism for a business-to-business footwear publication. Contributed products and key credit information for Women’s Wear Daily’s “Ultimate Accessories Guide," the fashion daily’s bi-annual “hot list” providing readers with the upcoming season’s must-buys. Fact checked stories written by the Fashion Director for accuracy. Management of the fashion database/market lists and samples to effectively streamline editorial processes. Execution of still life photo shoots with staff and freelance photographers with both up-and-coming and established footwear designers. Show less

• 

  Wmagazine

  Jul 2005 - Oct 2006

  Sales Assistant

  Advertising sales support in the jewelry, fashion, retail, beauty, and non-endemic categories for a fashion and luxury lifestyle magazine. Participated in the process of selling advertising space that resulted in the largest year of sales (2006) and the launch of the annual Art issue. Prepared competitive insights for both advertising and editorial paging, which was presented to clients as a compelling case for advertising in the magazine. Collaborated extensively with the Marketing and Art Departments on added value events to initiate partnerships between the magazine’s influential partners and its advertisers. Show less

• 

  Shiseido Cosmetics

  Oct 2006 - Oct 2007

  Public Relations Coordinator

  Placed stories via pitching and general outreach, with a focus on new product launches (bi-annual), existing product lines, and talent (Color Creators and company executives) to reinforce brand position for Shiseido Cosmetics, Cle de Peau Beaute, and Zirh. Planned and executed New York Fashion Week related activities, including working backstage, facilitating interviews with editors and Color Creators, designer sponsorship, and VIP gifting to enhance brand presence with these audiences. Contributed to department copy creation while evaluating messaging and tone for brand consistency. Creation and management of in-house makeup artist and celebrity product request programs for strategic partnerships and product placement. Show less

• 

  Talisker Club

  Oct 2007 - Oct 2010

  Manager, Brand Communications

  Solely procured media coverage in consumer, national, regional, and online outlets which resulted in an advertising equivalency of over $60 million, including accolades such as Robb Report’s “Best of the Best" for Talisker, Talisker Club, and Talisker on Main. Planned and executed press, Sundance Film Festival, sales, and club member events, delivering influential audiences exposure to the brands. Provided copy for company materials so to establish a consistent voice. Implemented and managed unique social media campaigns to introduce a formerly private company online. Led marketing efforts such as photo shoots, sponsorship, strategic partnerships, and the development of the annual strategy and budget, which promoted brand integrity and corporate well being, as well as reinforcing marketing policies and goals that contributed to a successful corporate environment. Show less

• 

  Allyson Conklin Public Relations

  Dec 2010 - now

  Founder & Principal

  Allyson Conklin Public Relations is a boutique public relations agency for brands in the beauty, lifestyle, and interior design spaces. Since our launch in 2010, we’ve worked hand-in-hand with new and heritage brands of all sizes, creating meaningful awareness, driving influence, and supporting their goals for growth through earned media placements. Brand building through earned opportunities is at the heart of what we do, but if you ask our clients, they’ll tell you that we’re way more than publicists, and that’s what makes us different. We’re a true extension of their teams, providing a holistic service that ensures our work is intuitive and aligned with their goals. Our efforts have not only resulted in press hits, but we’ve helped to build brand awareness, equity, and advocacy for our incredible clients. Show less