Raquel Casado, PhD

Experience

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  Marco de Comunicacion

  Jun 2012 - Sept 2012

  Ejecutiva de Cuentas Junior

  - Gestión y publicación diaria en RRSS (cuentas en sector turismo)- Elaboración y envío de NdP.- Elaboración de informes semanales.- Seguimiento de clippings.- Elaboración de planes de comunicación.

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  Equipo Singular

  Nov 2012 - Jul 2013

  Fashion & Beauty Community Manager jr

  - Daily management and publication in social media channels (fashion and beauty accounts: Kiehl's, ghd...).- Online customer service help desk. Weekly reports.- Traffic periodic reporting.- Search for new online channels.- Writing and distribution of press releases.- Interaction with users.- Creation and management of contents.- Daily analysis of possible incidences in the brand's web.-SEM and SEO Positioning.-Broadcasting and strengthening of the company's corporate image. Show less

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  Alcampo S.A

  Aug 2013 - Sept 2014

  - Management and responsibility of operating accounts (foodproducts).- Procurement and stock management (+5.000 products)- Sale promotion through commercial activities provides by HQ.- Planning and launch of local commercial campaigns. Analyze and report the results and sales.- Management of teams. Motivation and preparation of professional development programmes. - Promotion of entrepreneurial culture. Broadcasting of corporate messages between employees and departments.- Management of communication channels and internal listening: Newsletter, Intranet, releases, quiz...- Blog edition of the Actitud Creativa programme. Management of contents.- Chairwoman of intra-firm forums.- Management and analysis of innovative ideas.- Organisation and start up of Work Team.- Organisation of events internally.- B2B and B2C Experience.

  • Sales Team Manager

    Nov 2013 - Sept 2014

  • Innovation & Internal Communications Assistant Manager

    Aug 2013 - Nov 2013
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  Euroforum España

  Sept 2014 - Oct 2015

  Marketing & Communications Technician

  - Support the Brand Managers in di􀂲erent marketing projects and activities in order to facilitate excellent execution: events, presentations, campaigns, etc.- Work in collaboration with di􀂲erent partners and agencies to ensure the development and implementation of brand activities.- Trends & research: being up to date about the latest trends and news among the competitors and the industry.- Responsible for di􀂲erent internal brand platforms: brand repository, internal communication groups and emailing, etc.- Develop a periodical newsletter for the brand.- Copywritting local contents for social media and blogs.- Copywritting press releases and follow up on media.- Brand budget monitoring.- Lead the brand material catalogue creation and follow up with the markets for e􀂵cient implementation.- Analyze and report the results of the Marketing activity and the evolution of the KPIs. Show less

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  Instituto de Belleza & Medicina Estética Maribel Yébenes

  Nov 2015 - Mar 2018

  Head of Marketing & Communications Manager

  - Copywritting contents for social media, blogs (own and one in Hola.com with more than 300.000 web visits) and newsletters for the local channels.- Manage national PR, in partnership with agencies.- Lead the creation of marketing materials for all local projects: presentations, website pages, and catalogues.- Investigate on, research and anticipate the clients' needs- Create and manage campaigns in di􀂲erent digital marketing channels, including SEM, Social Media ads platforms and Google Analytics.- Analyze and report the results of the Marketing activity and the evolution of the KPIs.- Support Sales activities with events to achieve set sales goals. Show less

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  Grupo Fomento

  Mar 2018 - Jul 2021

  Digital Marketing & Communications Manager

  - Responsible of the Social Media Strategy Plan.- Responsible of managing all Digital and Social Media of the Group (7 brands)- Development of Monthly Editorial content strategy for all social media activities (focus in Instragram, Facebook, Linkedin and Youtube). Monthly reporting.- Curate, visual and written content with the relevant departments.- Design and execution of the Paid Media Plan (Social Ads, SEM with an anual investment of €300.000).- Plan and management of infuencers relations (hunting, seeding and contact, commitment design, negotiation, brie􀂳ng development, follow up, monitoring, reporting).- Close work with Commercial Team to create specific promotions via social media and to oversee updates.Responsible for our Monthly Reporting on Social Media statistics and analytics.- Coordinate and scheudle projects within di􀂲erent teams. Establish synergies among brands.- Create strategies and tactics to create awareness and get website traffic.- Build relationships with online partners on promotional opportunities such as competitions, promotions, events, etc.- Responsible of digital projects, i.e.: brand videos, web... Show less

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  Insparya Hair Company

  Jul 2021 - Aug 2024

  Brand Marketing Manager
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  CEDEU Centro de Estudios Universitarios

  Oct 2023 - May 2024

  Profesora asociada Máster Universitario Oficial en Negocios Digitales

  Imparto las asignaturas:- Mobile & Internet of Things (IoT)- Impacto Digital en el Mundo Empresarial

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  Volkswagen Group Retail Spain

  Sept 2024 - now

  Regional Brand Marketing Manager en Audi I Skoda I Volkswagen
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  CMI Business School

  Oct 2024 - now

  Profesora asociada de Máster y Postgrado
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  Universidad Europea

  Nov 2024 - now

  Profesora asociada de Máster y Postgrado Universitario

  Profesora del Máster de de Formación Permanente en Product Management y Estrategia Digital