
Lisa McCorkle, Ph.D.
Human Factors Research Data Analyst

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About me
Sr. Manager, Learning Innovation and Quality Assurance at Blue Cross and Blue Shield of North Carolina
Education

California State University, Northridge
2002 - 2004M.A. Human Factors Psychology2004 Recipient of the Irving Streimer Human Factors Award, Recipient of a California State University-Northridge Graduate Equity Fellowship in 2003 which supported research on The Effectiveness of Interactivity in Simple and Complex Instructional Computer Diagrams

North Carolina State University
2004 - 2013Ph.D. Human Factors PsychologyActivities and Societies: Human Factors and Ergonomics Society NCSU Student Chapter Webmaster Research Focus: Human-Computer InteractionRecipient of the John Oliver Cook Dissertation Research Award (2012)Recipient of the Psychology Emeritus Fellowship for Graduate Student Research (2008)Dissertation titled "The Effectiveness of Interactivity in Multimedia Software Tutorials," 2013, http://www.lib.ncsu.edu/resolver/1840.16/8899

Fairfield University
1998 - 2002B.S. Neuroscience (Behavioral/Cognitive)Double-major in Music, Minor in Psychology, Completed the Fairfield University Honors Program with Distinction, Received the Fairfield University Presidential Scholarship, Received a Fairfield University Summer Research Grant which supported neuroscience research conducted at Yale University
Experience

Dunlap and Associates, Inc.
Aug 2001 - Aug 2002Human Factors Research Data AnalystConducted human factors research, performed statistical analyses of research data, and presented data in reports and presentations for projects, including a Problem Driver Detection System for police vehicles.

California State University, Northridge
Sept 2002 - Jul 2004Interactive Multimedia Course DesignerApplied knowledge of human factors, human-computer interaction, and web usability to design and develop multimedia course materials for the distance master's degree programs offered by the Roland Tseng College of Extended Learning at California State University, Northridge. The products that I designed and developed included interactive multimedia web-based courseware, web-based software tutorials, interactive educational games, department websites, and online course websites.

SAS
Jun 2005 - Sept 2005Software User Interface Design, Graduate Student Intern• Analyzed, designed, documented, and prototyped user interfaces of SAS Revenue Optimization software.• Worked with customers to gather requirements and feedback on product features and design. • Wrote UI specification documents and worked with developers and other usability specialists to implement an effective and intuitive user interface for the software.

联想
Sept 2005 - Nov 2005Web Design and User Experience ResearchApplied user-centered design methods and conducted user experience research of global target audiences to assist in the redesign of Lenovo.com in order to achieve a more usable shopping experience for consumers of the ThinkPad and other Lenovo computing products.

SAS
Nov 2005 - Mar 2018• Applied user-centered design methodology to analyze, design, develop, deliver, and evaluate specialized e-learning programs for sales, technical, and management training for SAS employees and partners globally, providing deliverables in media most accessible and usable for the topic and audience.• Designed curricula for training programs and wrote content for training courses.• Designed and developed websites, webpages, blogs, newsletters, videos, and SharePoint sites to help SAS employees find appropriate training programs and resources easily.• Published documentation and delivered training on e-learning design and development best practices.• Conducted training evaluations, analyzed data, and reported results for a global training team in interactive business intelligence dashboards.• Delivered training sessions, coaching, and workshops on SAS technology and methods for presenting effective and engaging software demonstrations to SAS employees globally.• Managed an onboarding training program for new SAS pre-sales employees. Show less • Designed, documented, prototyped, analyzed, and tested user interfaces of the SAS Business Intelligence web-based applications - Information Delivery Portal, Business Intelligence Dashboard, and SAS Visual Analytics. • Designed prototypes for SAS Mobile BI applications for iPhone, iPad, Blackberry, and Windows Mobile. • Conducted user research, workflow analysis, and needs assessment of customers to contribute to user-centered design of new SAS products. • Conducted usability testing to collect feedback on user interface designs and user experience. Incorporated test results and user feedback into designs to improve the user experience of SAS BI products with each version.• Published and presented information on data visualization and business intelligence best practices at conferences and in white papers and articles.• Demonstrated SAS Business Intelligence products at events like SAS Global Forum, and recorded video demos for sas.com. Show less
Principal Learning & Development Specialist
Oct 2011 - Mar 2018Senior Usability Analyst
Nov 2005 - Oct 2011

Blue Cross NC
Mar 2018 - now• Plan and lead innovative approaches and strategies to learning design, deployment, and delivery at Blue Cross and Blue Shield of North Carolina.• Develop and implement a structured innovation program that enhances the learner experience and increases workforce performance by leveraging market-leading and research-based learning principles, approaches, tools, and technologies.• Drive user-centered research and design thinking methodologies in the Blue Cross NC Learning Design & Delivery Center of Excellence to enable organizational agility, innovation acceleration, continued improvement, and effective outcomes.• Lead the organizational development initiative to develop a data-driven culture and increased data literacy and data acumen at Blue Cross NC. • Lead Innovation Labs to design, workshop, deploy, and evaluate new solutions for supporting workforce learning, skill development, and performance improvement. Solutions include virtual reality learning simulations, augmented reality learning games, digital credentials to recognize accomplishments in skill mastery, and personalized learning recommendation profiles driven by skill assessments and continuous learning habits. Show less • Planned and conducted user experience research and contributed to the UX and UI design of a new software application to be used internally for customer support at Blue Cross NC.• Designed information architecture and led content strategy to create digital content for the new web-based software application.• Consulted and guided the product and development teams on applying design thinking principles and methods to ensure the design and development of a user-centered and valuable solution.• Conducted usability testing and design thinking activities to incorporate user-centered design throughout the development process and align product development to business and user objectives. Presented usability test findings, data, and recommendations to the product team and key stakeholders. Show less
Sr. Manager, Learning Innovation and Quality Assurance
Jun 2022 - nowLearning Innovations Lead
Jan 2019 - Jun 2022User Experience Researcher
Mar 2018 - Dec 2018
Licenses & Certifications
- View certificate

2022 CLO LearningElite Learning Strategy Award
Chief Learning OfficerJun 2022 - View certificate

2021 CLO LearningElite Editor's Choice Winner
Chief Learning OfficerApr 2021 - View certificate

Data Science for Consultants
Blue Cross NCMay 2020 - View certificate

Data Visualization - Bronze
Blue Cross NCNov 2020 - View certificate

2021 CLO LearningElite Gold Organization
Chief Learning OfficerApr 2021 - View certificate

Data Literacy Foundation
Blue Cross NCMar 2021 - View certificate

2022 CLO LearningElite Best Mid-Size Company
Chief Learning OfficerJun 2022 - View certificate

Data Science - Bronze
Blue Cross NCSept 2020 
Certificate in Innovation and Critical Thinking
Duke UniversityJun 2021- View certificate

Data Communicator
NC State Executive EducationAug 2020
Honors & Awards
- Awarded to Lisa McCorkle, Ph.D.Girl Scout Wake 19 Service Area Shining Star Award Girl Scouts North Carolina Coastal Pines - Wake 19 Service Area May 2025 Issued for volunteer service to the Girl Scout council and service area for reinstating and directing the local summer day camp for Girl Scouts.
- Awarded to Lisa McCorkle, Ph.D.SAS Sales Operations High-Five Award - Mar 2015
- Awarded to Lisa McCorkle, Ph.D.John Oliver Cook Dissertation Research Award North Carolina State University 2012
- Awarded to Lisa McCorkle, Ph.D.Psychology Emeritus Fellowship for Graduate Student Research North Carolina State University Psychology Department 2008
- Awarded to Lisa McCorkle, Ph.D.Irving Streimer Human Factors Award California State University, Northridge 2004
- Awarded to Lisa McCorkle, Ph.D.California State University-Northridge Graduate Equity Fellowship - 2003
- Awarded to Lisa McCorkle, Ph.D.Fairfield University Presidential Scholarship - Sep 1998
Volunteer Experience
Board Member
Issued by NC State University College of Education Training and Development Masters Program Advisory Board on Oct 2022
Associated with Lisa McCorkle, Ph.D.Co-Leader, Girl Scout Troop 981
Issued by Girl Scouts - North Carolina Coastal Pines on Oct 2023
Associated with Lisa McCorkle, Ph.D.VP of Education
Issued by Toastmasters International on Jul 2024
Associated with Lisa McCorkle, Ph.D.Summer Day Camp Director
Issued by Girl Scouts - North Carolina Coastal Pines on Jan 2025
Associated with Lisa McCorkle, Ph.D.Mentor and Hackathon Judge
Issued by Duke Technology Scholars Program on Jun 2020
Associated with Lisa McCorkle, Ph.D.Web Designer/Developer
Issued by Holy Trinity Lutheran Church, Raleigh, North Carolina on Jan 2014
Associated with Lisa McCorkle, Ph.D.Secretary
Issued by Toastmasters International on Jun 2023
Associated with Lisa McCorkle, Ph.D.
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