Lena Shao

Experience

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  Promobiz Solutions

  Feb 2018 - Nov 2018

  Graphic Designer

  -Worked on the design, development of the graphic, layout, and production communication materials while helping clients cut their costs by an average of 16%.-Worked in a team of 7 designers to provide integrated design solutions for 11 business clients, including UnionPay, Bank of China.-Spearheaded a viral campaign for one of the company's products, recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals.-Managed up to 4 projects at a given time while under pressure to meet weekly deadlines. Show less

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  Keyids.Inc

  May 2019 - Aug 2020

  Graphic Designer

  -Led a design team in developing promotional materials that increased customer engagement by 20% during marketing campaigns.-Contributed to the company's image-building by redesign the company logo.-Developed visual design styles appropriate to target buyer personas, brand archetypes, client style, and brand guidelines.

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  Freelance

  Sept 2020 - now

  Freelance Artist

  -Completed over 30+ commissioned projects, with a 95% client satisfaction rate.-Increased repeat business by 40% due to strong client relationships and delivering projects on time and above expectations.

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  Wild Wind Studio

  Sept 2021 - May 2023

  Graphic User Interface Designer

  -Led the design and implementation of over 50 game UI components, enhancing the game's usability and aesthetic appeal in preparation for beta testing.-Played a key role in the development of user experience prototypes, which were iterated upon in 3 rounds of user testing to optimize the player interface.-Streamlined the design process by introducing new design tools, cutting down prototype development time by 30%.-Actively collaborated with a team of developers, resulting in the integration of UI elements that were consistently praised in user feedback sessions for their intuitiveness and visual quality. Show less