Chris McKay

Experience

• 

  Brown-Forman

  Apr 2005 - Sept 2011

  Price strategy development and negotiation, promotion program design, management of financial resources, relationship management, people management, customer business strategy adviser, member of NSW state management team. Account management, implementing marketing activity, discount management, price negotiation, delivering brand education sessions. Departmental KPI reporting, generating and placing purchase orders, managing stock levels, forecasting, requirement planning, business wide issue reporting, coordinating co-pack processes.

  • Key Account Manager

    Feb 2009 - Sept 2011

  • Territory Manager

    Feb 2007 - Feb 2009

  • Supply Planner

    Apr 2005 - Feb 2007
• 

  Pernod Ricard Australia

  Oct 2011 - Mar 2014

  Responsible for providing category insight and guidance to National Account Managers on the CLG account in both the Wine and Spirits categories, to optimise range, promotional program and trading strategy. Also responsible for providing shopper and category insight to the customer to shape in store execution as well as guiding the annual Joint Business Planning process. My key responsibility was providing insight and guidance on the Wine category based on scan, shopper panel and proprietary shopper research to enable better informed decision making within the business. I also provided oversight of the sales forecast process, developed and managed route to market plans for new and limited lines, trading strategy recommendation, implementation and clearance of Christmas lines, guidance on scope and mechanic of shopper activations. Management of national pub, international hotel and catering customer groups; research, design, presentation and negotiation of tender submissions; design and implementation of tactical sales activities; development of national promotional activities.

  • Customer Category Manager - Coles Liquor Group

    Jul 2013 - Mar 2014

  • Assistant Category Manager - Wine

    Aug 2012 - Jul 2013

  • National Account Manager - On Premise

    Oct 2011 - Aug 2012
• 

  SC Johnson

  Apr 2014 - Mar 2016

  Lead, Sales Customer Marketing

  A customer facing role, responsible for the category strategy of the Pest Control category within both grocery and alternative channels. Key areas are customer engagement through planning days and range reviews, range optimisation, promotional strategy and ROI management, developing and implementing category drivers, BTL budget management and trade marketing implementation. In addition, scoped, briefed and oversaw multi-category shopper research project.

• 

  Goodman Fielder

  Apr 2016 - Apr 2018

  • Category Manager - Flavour Enhancers & Mexican

    Jan 2017 - Apr 2018

  • Category Manager - In Home Baking

    Apr 2016 - Jan 2017
• 

  Reckitt

  Apr 2018 - now

  Focussed on embedding category management best practice and positioning RB as an authority within the Household department, this role leads the Customer Strategy Managers in broadening the relationship with our retail partners. Responsible for delivering the strategic customer engagement program within the Coles account and providing category advocacy across RB's six Household categories.

  • Head of Category Management, Reckitt Core

    Mar 2025 - now

  • Head of Category Development, Hygiene

    Jan 2022 - Mar 2025

  • Category Development Team Leader, Hygiene

    Jul 2018 - Jan 2022

  • Customer Strategy Manager Coles, Hygene Home

    Apr 2018 - Jun 2018