Lunika Phillip

Experience

• 

  UCT Radio

  Feb 2017 - Mar 2017

  • Host

    Feb 2017 - Mar 2017

  • Marketing Co-Ordinator

    Feb 2017 - Mar 2017
• 

  Freelance

  Jul 2018 - Dec 2021

  Social Media Co-Ordinator

  Successfully managed social media for a student film and various independent clients.Areas of Expertise:• Content Curation: Crafted engaging and curated content tailored to diverse client needs.• Copywriting: Produced compelling copy to enhance brand messaging.• Paid Promotion: Executed strategic paid promotions on platforms such as Instagram and Facebook Ads Manager.• Brand Building: Contributed to the development and enhancement of brand identities.• Content Strategy: Devised and implemented effective content strategies to maximize online presence. Show less

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  Yoco

  Sept 2019 - Mar 2020

  Social Media Intern

  • Proactively engaged with the online community, ensuring prompt responses to inquiries and cultivating a positive online presence.• Played a pivotal role in planning, posting, and moderating content across diverse platforms, contributing to a cohesive and effective online strategy.• Leveraged insights from online interactions to contribute to the development of monthly content and social media calendars, facilitating strategic content planning.• Assumed responsibility for overseeing community management processes, guaranteeing a seamless and engaging online environment.• Aided in the posting and community management of social media content during live events, ensuring real-time engagement and interaction. Show less

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  M&C Saatchi Abel

  Jan 2021 - now

  • Crafting and implementing brand strategies, conducting market research, and ensuring brand positioning for optimal visibility.• Proficient in data interpretation and analytics, utilizing insights to inform strategic decisions. Skilled in translating data into compelling visualizations.• Successful management of end-to-end projects, including collaborating with cross-functional teams, briefing design and creative teams, and ensuring seamless execution of content plans.• Crafting comprehensive content plans aligned with social media strategy across the Heineken portfolio, managing diverse sub-brand. Regularly analyzing and refining strategies based on data insights.• Establishing effective partnerships with media agencies, collaborating with Account Managers, and addressing client inquiries to foster strong relationships.• Translating client briefs into creative campaign concepts, proactively identifying opportunities to captivate target audiences and drive brand connection.• Staying at the forefront of digital trends, technologies, and emerging opportunities to enhance brand strategies.Clients: Amstel (Rwanda, SADEC, Burundi), Primus (DRC, Congo B, Burundi, Rwanda), Strongbow Namibia, Tafel Radler, Mützig Lager, Mützig Class, Ivoire, Turbo King, Cheetah Malt Energy Drink, & Star. Show less

  • Social Media Manager

    May 2021 - now

  • Social Media Intern

    Jan 2021 - May 2021