Esther Karinga

Experience

• 

  East African Breweries Ltd

  Oct 2014 - Sept 2017

  Trade development Representative

   To manage a territory, the distributor , stockiest, retail outlets and any other resource provided by EABL to meet sales targets, Through ensuring distributor and stockiest are capitalizing, route to consumer is effective though sit in monthly distributor business review to track performance. Accompany distributor van sales men in trade for coaching and capacity building, to uplift their core selling skills and build commercial talk through the profit story Plan, coordinate, brilliantly execute measure and evaluate all marketing activities within the territory.  Manage and track all company assets within the territory for instance coolers, ABS boards etc. Carrying out effective research & intelligence into competitor products & other trends and come up with counter activity if necessary. Handle complaints offer feedback in a timely fashion.  Uplift stock at the distributor to ensure adequate new product listings and bridge gaps in trade to lock down competition compliantly. Show less

• 

  Safaricom PLC

  Oct 2017 - now

  Dealer Account Manager

  • Developing plans to achieve set revenue targets on acquisition and billing through the assigned Channel Partners • Setting challenging targets for the Channel partners and ensure their achievement. • Manage Channel sales trackers and ensure healthy sales pipelines to achieve the revenue targets. • Identifying and on board strategic channel partners to assist penetrate the SME market and achieve the set KPIs • Detailed channel analysis including maintenance of logs of trends to help understand where a product can well fit in a specific channel. • Identifying challenges and areas of opportunity to improve the channel performance from both a short term and long term revenue perspective and work with relevant teams to address. • Acting as liaison with other departments and BUs to find ways to improve channel performance, from acquisition and retention perspective. Proactively attend to channels and customer related issues and achieve set NPS target • Discuss and review with Channel partners performance against targets while building long lasting business relations/partnership • Identify training gaps, and develop plans to close, continuously mentor and coach all partner sales staff and recommend reward for excellent performers.• Maintain 100% accuracy on reporting on information relevant to Channels and dissemination of the same to the partners managed.• Up to date profile of accounts within the Channel and share intelligence reports from channel partners• Safaricom way of Speed , Simplicity and Trust Show less