Victor Valar

Experience

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  Grupo Marista

  Jan 2016 - Jun 2016

  Marketing Intern
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  Autônomo

  Jul 2016 - May 2017

  English Teacher and Translator
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  I-Cherry

  May 2017 - Oct 2017

  Web Analytics Intern

  Data analysis; Google Ads scripts implementation; Google Analytics, Google Ads, Bing Ads and Facebook Ads data analysis. Investment, goals and KPIs monitoring. Reports production.

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  Evonline Marketing Digital

  Oct 2017 - Aug 2018

  Team management Team leader. Definition and integration of SEO and PPC strategies; implementation of SEO actions on WordPress websites; PPC campaigns management (Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads); Campaigns reporting; tags setup; Definition of media, budget and measuring plans; Client meetings, briefing, and reporting; Setup and management of email marketing campaigns, social ads audience management and testing. Structuring the company’s workflow in Asana.

  • SEM Supervisor

    Feb 2018 - Aug 2018

  • SEM Analyst

    Oct 2017 - Feb 2018
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  Tratativa

  Nov 2017 - Aug 2018

  PPC Analyst

  Team leader. Management and optimization of Google Ad, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads accounts. Creation and optimization of paid and organic campaigns. Daily maintenance and analysis of reports in Excel, Power Bi, Data Studio, and Sheets with Supermetrics and subsequent report presentations. Setup and deployment of tracking tags (gtag.js, pixel, insights); Social audience management and performance testing (Facebook and LinkedIn). Structuring the company’s workflow in Asana. Show less

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  Freelancer

  Aug 2018 - Feb 2019

  Media and BI Freelancer

  Creation and implementation of Facebook Business Manager, Google Ads MCC, Google Merchant Center MCA, Google Analytics and Tag Manager, Google Admin Console and Search Console accounts, as well as implementing tracking codes (gtag.js, pixel, insights), tags and also setting up conversions, goals and events across multiple platforms. Creation of initial media plans for multiple clients (Facebook Ads, Google Ads, LinkedIn Ads, Email Marketing). Performance data analysis; structuring the collection of performance data from the website and media channels, monitoring KPI’s, providing insights to the PCC, social media and Inbound Marketing teams based on performance data; production of reports in Data Studio, Sheets and Excel. Show less

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  3W Publicidade

  May 2019 - Oct 2019

  Paid Media Coordinator

  Activities: Team management; Paid media campaigns planning and management (Google Ads, Bing Ads, Facebook Ads); Account performance analysis and optimization; Creation and analysis of performance reports (Data Studio); Implementation of GTM codes on the websites as well as setting up tags; Planning and implementing data measurement and conversions in Google Analytics. Reports dashboard creation on PHP. Setup of events, goals, custom dimension, metrics and audiences in Google Analytics. Structuring the company’s workflow in Asana. Show less

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  Mirum Agency

  Oct 2019 - Mar 2020

  Paid Media Analyst

  Activities: Creation of media plans focused on performance and awareness. Media campaigns management and optimization (Google Ads, Facebook Ads, LinkedIn Ads); Negotiation with media vehicles focused on performance; Account performance analysis and optimization (Google ads, CRM, Facebook and Google Analytics); Weekly status report, presenting results to clients. Production and presentation of performance reports to clients; Supporting the team with multi-channel media strategies.

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  Daju

  Jun 2020 - Nov 2020

  Senior Paid Media Analyst

  Activities: Team management. Media campaigns planning, management and optimization(Google Ads, Facebook Ads, Bing Ads); Team training; Account performance analysis and optimization (Google ads, CRM, Facebook and Google Analytics), Production and presentation of performance reports to CEO and CFO. Structuring the company’s workflow in Asana.

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  Pixmart Facebook Partner

  Nov 2020 - Oct 2021

  Project Manager

  Activities: Planning, executing, monitoring and closing Meta's Graph API, SKD and Pixel projects for Enterprise level clients. Managing deadlines and workflow. Briefing and meeting high profile clients. Structuring the company’s workflow.

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  Freelance

  Mar 2021 - now

  Backend Web Developer

  Activities:- Serverless Microservices (Google Cloud Platform, AWS)- Development of backend APIs (FastAPI, Django, Nest.JS and Flask), microservices, and libraries- REST APIs systems integrationsProjects:- Client-side TypeScript cookie management app- FastAPI multi-touch attribution service- Marketing analytics data ETL pipeline using Apache Airflow - Generic Lead Scoring Model Python Library- Google and Facebook Ads quality assurance slack bot- Unofficial TikTok Events API Library- Flask REST API that integrates Ecommerce (SaaS), Zendesk and a PostgeSQL DB- Flask App that integrates via REST API NuvemShop (Ecommerce SaaS) and a PostgeSQL DB- Twitter sentiment analysis (in this application tweets would be downloaded to a MongoDB and their sentiment analyzed by Azure's text analytics API, PowerBI was used for data viz) - CRM and Marketing automation tool integration (Klaviyo and Pipedrive)- Facebook's Conversions API integration- E-commerce checkout page (front and backend) integrated with a Municipal payment system API- Bling invoices processed and sent through a payment partner's Billing API, BigQuery + DataStudio used for management reporting- Intranet developed in Django that featured clients, employees and processes management- Deployment and setup of tools such as Metabase, N8N and GTM Server-sideProject's Tech Stack:- Python: FastAPI, Django, Django REST Framework, Flask, flask-restx, Swagger, Redoc, SQLAlchemy , mongoengine, Pandas, Facebook Business SDK, Google Ads Python Lib- TypeScript: Nest.js, Jest- APIs: Meta's Marketing API, Google Ads API, Shopify AP, TikTok API, Twitter API, Azure Text Analytics API, Klaviyo API, Bling API, Nuvemshop API, Sheets API, Slack API, Zendesk API - DB: SQL - Postgres, MongoDB- Google Cloud Platform: Cloud Run, Cloud Functions, BigQuery, Cloud SQL, Cloud Storage- AWS: Lambda, EventBridge, S3, ECR, EC2- Other: Git, Docker, HTML, CSS, Bootstrap Show less

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  Traktor

  Oct 2021 - Oct 2022

  - Development of applications and micro services in python and JavaScript- REST API integrations- Google Cloud Platform assets management - Coordination of the martech team- Implementation of Google and Facebook API integrations for tracking and reporting- Development of bots and intranet for staff management- Assist and train staff in data analysis and inferential statistics- PPC data analysis using inferential statistics,training, recruiting, technical interviews, briefing clients, auditing Google Ads, Facebook Ads, LinkedIn Ads, Criteo, Pinterest Ads, Waze Ads, TikTok Ads accounts and ensuring that the team and accounts are performing as expected. Show less

  • Martech Manager

    Apr 2022 - Oct 2022

  • Paid Media Coordinator

    Oct 2021 - Apr 2022
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  Pixmart Facebook Partner

  Dec 2022 - Sept 2023

  MarTech Solutions Architect

  Activities:- Pre-sales MarTech solutions design and costs estimation- Post-sales MarTech solutions implementation and consulting- Advertising platforms APIs and client systems integrations- Ad platforms integrations, TikTok APIs, Google Ads API, Facebook APIs, GA4 Measurement Protocol etc.- Client and server-side event tracking implementation and consultancy- Client custom REST API systems integrations- MMM/inferential statistics consultancy - Development of serverless microservices- AWS and GCP asset management- GTM Client and Server side tracking implementation and consultancy- Development of client side tracking scripts Show less

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  Creditas

  Sept 2023 - now

  Senior Martech Analyst

  Activities:- Developed libraries and APIs using Python and TypeScript to streamline integrations and improve marketing efficiency, leveraging unit testing and CI/CD to ensure quality.- Configured and managed Customer Data Platform (Segment)- Designed and implemented event tracking plans- Designed and implemented marketing data ETL pipelines to streamline data transformation and enable efficient analytics workflows.Tech Stack:- AWS, GCP, BigQuery, GCS, Redshift, Cloud Composer(Apache Airflow)- Segment, Amplitude, GA4, AppsFlyer, GTM- TypeScript, Python, FastAPI, Docker, NestJS, Pydantic, Pandas, Matplotlib, Apps Script Show less