Ian Holmes

Experience

• 

  Broadcast Company of the Americas

  Dec 2011 - Jun 2015

  I directly supported the Promotions & Marketing Director for three local radio stations: "The Mighty 1090 AM," "ESPN Radio 1700," and "105.7 MAX FM." During a leadership transition, I served as the interim Promotions & Marketing Director, stepping into a critical role to ensure continuity and stability in the department. I was responsible for branding and marketing efforts across multiple stations, working to increase listenership and improve station ratings. I executed a variety of station promotions and events, collaborating closely with multiple departments on cross-functional projects to maintain and enhance workflow. In addition, I managed staff schedules and oversaw department equipment, ensuring that all operations ran smoothly. My role also included assisting with website content development, crafting promotional and marketing campaigns, and preparing proposals. I maintained an organized prize and customer inventory database, ensuring timely and accurate processing. I also authored and proofread station newsletter e-blasts, reaching an audience of approximately 20,000 inboxes. I managed on-air promotions, including ordering and writing promotional scripts and copy, while also overseeing the creation and management of content for the company’s social media accounts. Throughout my tenure, I provided extensive customer service and support to both listeners and clients, ensuring a positive and engaging experience. In addition to my primary role, I managed the student internship program for all three stations, serving as the point of contact for school officials, recruiting candidates, maintaining documentation, and scheduling the entire class of students. Show less

  • Promotions Coordinator

    Mar 2014 - Jun 2015

  • Promotions Assistant

    Apr 2012 - Mar 2014

  • Radio Intern

    Dec 2011 - Apr 2012
• 

  Coldwell Banker

  Jun 2015 - now

  As a Marketing Project Manager based in our innovative West Region—encompassing Arizona, California, Colorado, Hawai'i, Oregon, Utah, and Washington—I provide project management leadership that blends creativity and design expertise with strategic execution. I lead and support both local and national initiatives, ensuring projects are successfully delivered from launch through adoption. As a dedicated marketing resource for the regional Field Marketing department, I contribute to strategy development and execution, emphasizing innovative approaches and visually compelling deliverables. My responsibilities include spearheading strategic marketing plans that integrate digital collateral, promotional items, communications, social media, and event coordination. Reporting directly to the Field Marketing Director, I initiate and manage marketing projects, leveraging creativity and data to craft unique solutions and design-forward materials. Collaborating with cross-functional teams across the marketing organization, I deliver impactful campaigns that elevate brand presence, streamline processes, and drive measurable results. Show less In my role as a Field Marketing Specialist, I served as an Agent Engagement Specialist, focusing on empowering real estate agents with the tools and strategies they needed to succeed. I drove engagement with Coldwell Banker Realty’s Agent Value Proposition tools and services, ensuring agents fully understood and leveraged these resources to grow their businesses effectively. Aligned with the company’s core values and strategic vision, I supported key marketing objectives by fostering strong connections between agents and the brand. I provided personalized guidance and support, helping agents master the use of company offerings to enhance their success while promoting and upholding the company’s renowned brand image. My work bridged the gap between strategy and execution, ensuring that every interaction reinforced the company’s commitment to innovation, excellence, and agent success. Show less I provided marketing support for agent print and digital advertising efforts, assisting over 85 real estate agents. I executed campaigns for diverse marketing programs and designed custom marketing materials using Adobe Creative Suite. Independently managing office social media, I enhanced engagement and strengthened brand presence. I also developed and implemented marketing plans for property listings and personal branding while organizing training courses for 90+ agents on digital, social media, and marketing strategies. Collaborating with regional Marketing Coordinators, I facilitated smooth rollouts of new tools and supported branch recruitment efforts to attract top agents. This role combined creativity, design, and strategy to elevate marketing success. Show less

  • Marketing Project Manager

    May 2022 - now

  • Field Marketing Specialist

    Mar 2019 - Apr 2022

  • Lead Marketing Coordinator

    Jun 2015 - Mar 2019