Eileen Tai

Experience

• 

  MediaCorp Pte Ltd

  Jan 2010 - Jan 2010

  Student Producer

  My first real world experience in media production was with Mediacorp who holds a monopoly of free-to-air television in Singapore. I was a student producer for the children program oktoLIVE! for 17 episodes in season 3, which features pre-recorded and live segments. Through the many hats I wore; location scout, talent scout and manager, script writer, video editor, floor manager, I saw the drive and grit of the production crew, and the relentless passion required in this field.

• 

  Lenovo

  Mar 2014 - Dec 2019

  I support the Lenovo Central Asia Pacific digital marketing team and am responsible for planning and delivering comprehensive B2B and B2C digital and social media marketing plans across 9 countries to achieve business goals and objectives.I also support the execution and deployment of brand advocacy programmes including social selling and enablement, and employee brand advocacy.I led the digital initiatives for regional campaigns such as Legion of Champions Series II and Citizens of Tmrw, which received recognition in Excellence in Direct Marketing by Marketing Interactive. Show less +Plan and deliver integrated marketing campaigns for B2C and B2B segments within key objectives+Devise and execute marketing campaigns across online and traditional platforms such as social media, digital media, print, radio and OOH media+Source advertising opportunities appropriate to the campaign+Involve key stakeholders at each stage of campaign and provide reporting results+Manage a number of agencies to prepare and deliver marketing plans in line with brand and communication strategy+Drive operational efficiency through budget management and resource allocation+Prepare and write internal communications Show less

  • AP Commercial Digital and Social Marketing Senior Specialist

    Apr 2018 - Dec 2019

  • CAP Digital Marketing Specialist

    Apr 2017 - Mar 2018

  • Marketing Executive

    Mar 2015 - Mar 2017

  • Marketing Assistant

    Mar 2014 - Mar 2015
• 

  Travelport

  Jan 2020 - Sept 2021

  Digital Marketing Manager
• 

  Intel Corporation

  Sept 2021 - now

  APJ Partner Marketing Manager