Julia M.

Experience

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  TEIJI SUSHI

  Jan 2021 - Jun 2021

  Social Media Coordinator

  - Spearheaded the development and execution of a weekly content strategy that increased the company's social media following by 329%. - Monitored the online presence of the restaurant's brand across multiple platforms, ensuring a consistent and positive brand image. Actively engaged with the customer community through timely responses, fostering a loyal and engaged customer base and enhancing customer satisfaction.- Led the deep-dive analytics efforts to meticulously measure the success of marketing campaigns, employing advanced data analysis tools to derive actionable insights. This rigorous analysis enabled data-driven decision-making, optimizing campaign performance and ROI. Show less

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  Frank G. Zarb School of Business

  Mar 2022 - Aug 2022

  - Collaborated with a team to plan and execute a series of 9 interactive workshops aimed at supporting small businesses in their recovery from the pandemic. This involved developing workshop topics, designing engaging content, and coordinating logistics to ensure a seamless and impactful learning experience for participants.- Utilized Adobe Design to create visually appealing and informative interactive PDFs as takeaway sheets for workshop participants. These materials served as valuable resources, providing practical tools, tips, and insights to help businesses implement the knowledge gained during the workshops.- Developed and implemented innovative marketing and advertising strategies to promote the workshop series, resulting in a significant increase in attendance and participant engagement. Leveraged various social channels to effectively reach and engage the audience, driving awareness and generating excitement for the workshops. Show less - Played a crucial role as one of the first interns in the initial development of a startup, actively contributing to business strategies, merchandise planning, and the establishment of operational processes.- Conducted extensive market research through Qualtrics and focus groups, gathering vital consumer insights that informed product development, marketing strategies, and the creation of detailed user personas.- Participated in strategy sessions, influencing the business model and value proposition by integrating feedback from market research and team discussions into actionable business solutions. Show less

  • Research Assistant

    Sept 2021 - Aug 2022

  • Student-Run Business Intern

    Mar 2022 - May 2022
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  Modaramo Media

  Jun 2022 - Dec 2023

  - Facilitated targeted outreach to potential influencer partners, effectively communicating platform benefits and fostering strong professional relationships.- Conducted 100+ comprehensive user experience audits for the influencer marketing platform, identifying pain points and proposing effective solutions to enhance user satisfaction and engagement.- Authored a series of trigger and welcome emails for the platform, implementing personalized messaging and strategic timing to generate leads, drive conversions, and optimize overall user retention. Show less

  • Influencer Marketing Intern

    Jan 2023 - Dec 2023

  • Digital Marketing Intern

    Aug 2022 - Dec 2022

  • Copywriting Intern

    Jun 2022 - Aug 2022
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  Modaramo Media

  Feb 2024 - now

  Influencer Marketing Strategist

  - End-to-End Partnership Management: Managed and expanded the entire lifecycle of influencer partnerships, from targeted outreach and strategic negotiations to contract finalization, legal compliance, and an ongoing relationship with the brand. - Influencer Marketing Strategy: Actively shaped and executed the influencer marketing strategy for a content monetization platform, focusing on engaging and retaining key content creators to enhance platform visibility and user engagement.- UX Enhancement: contributed to the final UX audit and provided UX design and UX writing solutions tailored to influencers, enhancing the overall usability and satisfaction of the content creation platform for our creator community. Show less