Isabelle Morrow

Experience

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  University of Georgia - Terry College of Business

  Aug 2019 - Dec 2023

  Student
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  Funky Chicken Productions LLC

  Jan 2021 - Apr 2022

  Project Intern

  With Funky Chicken Productions, I had the opportunity to work towards curating and promoting a pop-up festival in Atlanta, Chillerpalooza. My responsibilities included artist relations, updating and posting on our social media accounts, and working on interesting and unique promotional campaigns. Through this role, I was able to grow my understanding of how to use social media algorithms to your advantage, the importance of quick and flexible communication, sound design, and how to work with a variety of different type of positions within the industry. Show less

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  Penzeys Spices

  May 2021 - Aug 2021

  Sales Associate

  Demonstrate excellent customer service skills through fulfilling customer orders and inquiries. Perform all required retail duties while upholding the company's mission to "spread love through cooking,"

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  Baby Robot Media

  Sept 2021 - Aug 2022

  Intern

  At Baby Robot Media, I worked remotely to update media outlet contact databases, and learned first hand how to pitch to outlets. This role taught me vital PR knowledge and furthered my understanding the ins and outs of promotion on a professional level.

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  Afterglo Artist And Event Services

  Feb 2022 - now

  Co-Founder

  Passionate about uplifting the local Athens music scene and fostering a vibrant community, I am the co-founder of a small event production company committed to organizing exceptional experiences with a strong ethical foundation. Our mission is to create memorable events while maintaining a focus on sustainability and social responsibility.With a track record of successfully executing numerous small shows and an annual festival, Earthday Everyday, we have become recognized for our dedication to raising environmental awareness. Earthday Everyday, our flagship event, held at LiveWire in Athens this past year, has grown to become a significant highlight in the local music calendar. Featuring both renowned artists and talented local musicians and visual artists, the festival celebrates the convergence of music and environmental consciousness.Additionally, we leverage our Instagram page as a platform to showcase and promote local artists and upcoming shows within the community. Our commitment extends beyond event production as we engage in journalistic efforts and actively support the release of new music from talented local artists. Show less

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  Universal Music Group

  Aug 2022 - now

  Strategic Relationships & PR Representative

  UMG's 1824 is a creative solutions team that works with artists across all of UMG's labels to connect them with brands and fans directly through storytelling experiences. On the PR Team, I am responsible for project managing multiple campaigns from tour press, to press conferences, and any other unique opportunities that 1824 creates. This requires maintaining relationships with small outlets across the country and following through all the way until coverage is secured for our artists.On the Strategic Relationships Team, I am responsible for connecting artists directly in my markets: Athens and Atlanta. I am constantly building genuine relationships with media outlets, brands, local influencers, and school organizations in order to successfully create promotional opportunities. Through this role, I create meaningful marketing campaigns, maintain PR contact databases, pitch artist opportunities, and further connect both with my community as well as the music industry. Show less

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  Vic Chesnutt Songwriter of the Year Awards

  Jan 2023 - May 2023

  Project Management Intern

  I worked with the Classic City Rotary to help uplift their annual event, "The Vic Chesnutt Songwriter of the Year Awards." As a project intern, I was responsible for helping the event reach its goal of increasing exposure and awareness around the Athens community, specifically in a younger demographic. I was the team leader of a group of 5 marketing interns, heading project management and communication with the client. My team and I did this by creating a cohesive marketing campaign over the course of 3 months with the goals of increasing social media engagement, gaining PR placements in local outlets, and collaborating with other local organizations. Show less