Saurabh Singh

Experience

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  GfK - An NIQ Company

  Dec 2012 - Jun 2014

  Process Executive

  Assisting in all phases of market research – ranging from development of research instruments basis the marketbrief and proposal to the final deliverable for client. The roles & responsibilities broadly included: Project execution including field management and analysis planning Preparation of report under manager's supervision Managing client’s requirement with regular interaction

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  Ipsos

  Jun 2016 - Dec 2018

  Research Executive

  • Involved in all stages of quantitative research projects starting from designing a project based on business requirements to final presentation of the report to senior management of the client.• Writing Research proposals with Research design to be implemented.• Developed questionnaire according to the business questions.• Ensured high quality field work through adequate briefing, support and query handling.

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  Kantar

  Jan 2019 - Aug 2020

  Senior Research Executive

  • Responsibilities included end to end market research solution by closely interacting with client’s consumer insights team to understand the pain points regarding their business and recommending actionable solutions by creating insightful presentations to marketing problems.• Depth analysis of data for trends and hunting for new opportunities, marketing decision making, including market share, profile, demographics, imagery & perception of the brand or the product.• Detailed Deep Dive and study of product performance on flagship brands of client , for strategy direction, which was subsequently acted upon through line extension and launch of different variants of snacks, noodle, biscuits etc..• Detailed evaluation of ad and campaign conducted and launched by client for ensuring better salience, buzz and improved perception through improved and better communication in market. Show less

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  ATCS Inc.

  Jan 2021 - Dec 2022

  Consultant

  - Listening/Monitoring and understanding what Customers/Stake-Holders are saying about the respective brand in the online space.- Using Analytics software, track the trends and use the data to shape content.- Monitoring and analyzing online consumer conversations using listening platforms (Social Studio, Talkwalker, Netbase Brandwatch,SemRush,Pulsar) to form insights- Drive innovation by conducting competitive analysis, researching emerging social media trends and best practices.- Identify key trends, topic of discussion, sentiment, users perception around the brand and influential brand advocates Show less

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  Ipsos

  Nov 2022 - now

  Senior Research Manager