Sonia Margalef

Experience

• 

  Circulo de Lectores (a Bertelsmann AG company)

  Apr 1995 - Jun 1996

  Bertelsmann Executive Management Program Trainee

  Managed projects in key business areas, i.e. Marketing, Sales, Editorial and PR.

• 

  Bertelsmann

  Jul 1996 - Oct 2002

  Responsible for overall content, test and mailing strategy, planning, execution and reporting of company-wide e-mail marketing programs to existing club members in over 20 general interest and specialty book clubs New Business Development: co-branded online partnerships, launch of new book clubs offline, i.e. Hispanic, and online. Responsible for catalog sales and overall computer and science book clubs' profitability for both print and internet promotions involving the creation and mailing of 150+ catalogs/year. Developed and implemented all marketing and sales initiatives for the CD-ROM/computer book product lines via direct-to-consumer catalogs and retail stores.

  • Senior Marketing Director, Booksonline.com

    Apr 2001 - Oct 2002

  • Marketing Director, Booksonline.com

    Aug 2000 - Mar 2001

  • Marketing Director, Doubleday Select

    Aug 1998 - Jul 2000

  • Product Group Manager Multimedia, Der Bertelsmann Club

    Jul 1996 - Jul 1998
• 

  Direct Brands (formerly Bookspan, a Bertelsmann AG/Time Warner JV)

  Nov 2002 - Nov 2007

  Editor-In-Chief

  Oversaw the Marketing and Editorial strategy of the Hispanic book club business. Conceived and implemented high-margin new product development initiatives to strengthen club branding and marketing efforts.

• 

  Meredith Corporation, Parenthood Custom Marketing Solutions/Hispanic Ventures

  Dec 2007 - Jun 2011

  Director of Integrated Marketing

  Conceived, developed and executed award-winning Hispanic custom cross-channel marketing programs for consumer packaged goods, pharmaceutical, insurance and automotive companies, including magazines, collateral and website development. Key clients: Procter & Gamble, Kellogg’s, State Farm, Ford, McDonald’s, Unilever, Merck, NovoNordisk, McNeil (Johnson & Johnson), Kimberly-Clark, Colgate-Palmolive, Fisher-Price, Post Foods, PepsiCo and K-mart.

• 

  Mamiverse Media

  Jan 2011 - Jan 2012

  VP Marketing

  Responsible for all Brand Strategy, Marketing, and Partnerships efforts for Mamiverse.com, a digital platform targeting Latina moms. * Led marketing initiatives and promotions including audience growth and engagement, launch of new channels (Food, Books), marketing materials development.* Launched strategic partnerships with key Hispanic brands (Goya Foods, Cosmo for Latinas, Fox News Latino). * Conceived, developed and executed custom marketing programs for top advertisers, including brand integration, social media outreach. Show less

• 

  Nettheory

  Jul 2011 - Dec 2011

  Marketing Consultant

  Provided Marketing Strategy and Brand Development consulting services to Nettheory, an award-winning website design and development company specializing in custom solutions for e-commerce and data-driven websites. Nettheory focuses on creating successful web experiences through well-designed user interfaces with an emphasis on usability.

• 

  Time Inc.

  Jan 2012 - Jan 2013

  Marketing Director, People en Español

  Responsible for all Integrated Marketing initiatives at People en Español's magazine.• Led team of six to develop and execute marketing materials and integrated marketing programs across print, retail, digital and social media.• Oversaw key strategic retail initiatives and events

• 

  The Nature's Bounty Co.

  Jan 2013 - Jan 2014

  Senior Director, Hispanic Marketing

  Led market planning & analysis, customer insights, marketing strategy, offer/creative development, channel/customer segmentation and life cycle management for es.puritan.com.• Launched site with 3,500+ sku’s on new e-commerce platform • Developed business plan, budget and digital & social media marketing strategy. • Drove customer acquisition/retention efforts and sales via Email, SEO, Paid Search, Display, Remarketing, Print

• 

  MXM (Meredith Xcelerated Marketing)

  Jan 2014 - Jan 2017

  Account Director

  Leads cross-functional teams, leverages strategic insights to deliver clients custom services & solutions.• Directs project strategy, planning, execution and delivery in alignment with clients’ strategy, objectives and KPI’s for Display, Paid Media, Social Media, Video and Email• Ensures profitability & growth of client accounts, quality of deliverables and efficient resource allocation• Provides clients with ongoing strategic recommendations based on insights, best practices & data analysis Show less

• 

  Keller Williams Suburban Realty

  Jan 2018 - Jun 2020

  Residential Realtor
• 

  Compass

  Jun 2020 - now

  Founding Agent @ Compass NJ

  I am a NJ realtor and strategic partner in key towns with top schools, easy access to NYC transportation and vibrant communities! Whether you're looking to sell, buy or invest in real estate, I am here to help you every step of the way. Call/Text me at 917.405.9553 for a complimentary consultation!