Svetlana Jerlitsyna

Experience

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  SkillSet

  Aug 2013 - Jul 2016

  Accountant

  Bookkeeping of cash transactions, submission of reports.

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  Layta

  Jul 2016 - Apr 2017

  Accountant

  Accounting for two legal entities in terms of cash and receivables, cash flow analysis.

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  Rosneft

  Apr 2017 - Feb 2020

  Senior Accountant

  Cost accounting. Preparation for financial closure, analysis and reporting on the results of control procedures.

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  Sizmek by Amazon

  Feb 2021 - Feb 2022

  Data Analyst

  My achievements:- Successfully analyzed the effectiveness and conducted audits for advertising campaigns along with data visualization- Created comprehensive analytical reports for a range of clients- Optimized conversions through attribution, developed, and maintained custom attribution dashboards in Tableau- Conducted proficient analysis of numerous DCO and A/B tests, coupled with hypothesis testing- Accurately calculated benchmarks such as viewability, fraud, brand safety, etc., over a specified period. Show less

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  Superjob.ru

  Feb 2022 - Feb 2023

  Senior Product Analyst

  My achievements:- Executed detailed analysis of user behavior indicators on the website, successfully compiling sales funnels- Assessed and reported on the effectiveness of diverse web solutions- Played a key role in the evaluation and implementation of new functions- Prepared and visualized real-time reports on KPI products- Performed comprehensive analysis on marketing channel effectiveness, including ROI and LTV analytics- Accurately assessed and reported on mobile traffic- Effectively interpreted weekly and daily changes in web metrics- Conducted in-depth analysis of the causal relationship of web metrics with the company's primary business processes- Successfully carried out Unit Economics analysis- Built a robust and effective hierarchy of metrics- Skilfully handled event marking responsibilities. Show less

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  MPStats.io

  Mar 2023 - Apr 2024

  Senior Product Analyst

  I have built a company's product analytics from scratch. - Developed a product analytics infrastructure from scratch- Constructed metric trees and identified the North Star metrics for products- Designed unique dashboards for various product modules- Created A/B tests and analysed results, providing actionable insights- Regularly trained peers on integrating a data-driven approach into decision-making processes - Collaborated with data engineers to optimize data collection- Conducted ad hoc analysis as part of the routine responsibilities- Identified growth points within the business operations based on empirical data to drive company expansion. Show less