Malavika Balakrishnan

Experience

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  RBS

  Sept 2018 - Dec 2020

  Data Analyst

  Developed and executed social media campaigns across LinkedIn, Twitter, and Facebook resulting in a 25% increase in brand awareness and a 15% growth in social media followers within six months.Executed mobile app marketing strategies resulting in a 40% increase in app downloads and a 25% rise in active app users within three months. Implemented user feedback to improve app features, leading to a 20% increase in user satisfaction.Implemented robust data analytics tools and systems, tracking key metrics such as website traffic, conversion rates, and customer acquisition costs. Analysed data to optimise campaigns, resulting in a 15% decrease in customer acquisition costs and a 20% increase in conversion rates within a year. Show less

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  Nottingham Trent University

  Jun 2021 - Dec 2021

  Successfully engaged with prospective students and families, providing informative and welcoming tours of NTU and Nottingham.• Monitored and ensured compliance with site and tour rules, resulting in a 98% adherence rate.• Fostered a friendly and engaging atmosphere, leading to a 25% increase in positive feedback from tour guests.• Acted as a university representative at open days and visitor events, contributing to a 15% boost in event attendance and engagement. Served as the primary contact for Clearing applicants, guiding them through the application process and addressing various inquiries, resulting in a 95% satisfaction rate.Efficiently managed a high volume of applicant interactions, handling an average of 50 inquiries per day during peak periods.Provided comprehensive support for key tasks related to Clearing, ensuring a seamless and organized process for both applicants and the university.

  • Student Ambassador

    Jul 2021 - Dec 2021

  • Clearing Advisor

    Jun 2021 - Jul 2021
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  Rhodes Piano

  Jul 2021 - Sept 2021

  Market Research Assistant

  Conducted comprehensive market trend analysis within the Music industry, collecting both qualitative and quantitative data using a rigorous methodology to support decision-making.Maintained and updated the CRM database, resulting in a 20% improvement in data accuracy and efficiency.Collaborated regularly with the management team to identify trends and prioritize future research projects, contributing to a 15% increase in research project effectiveness.Analyzed and interpreted customer segment data, identifying key market patterns and opportunities, leading to a 25% increase in targeted marketing strategies.Compiled industry data on competitor pricing, materials costs, and supply chain issues, enabling the company to set accurate pricing strategies and maintain a competitive edge.Coordinated closely with the Marketing Head to support the successful relaunch of the company, resulting in a 30% increase in brand visibility and customer engagement.Examined and organized collected data, ensuring data integrity and accessibility for strategic decision-making.Successfully secured desired clients, contributing to the company's overall successful relaunch and increased market share. Show less

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  Go Monitor

  Oct 2021 - Dec 2021

  Marketing Consultant

  Monitored and analyzed campaign performance using digital tracking tools, resulting in a 15% increase in conversion rates.• Conducted extensive customer research to accurately identify and address their needs and preferences, leading to a 20% improvement in customer satisfaction.• Optimized brand storytelling, contributing to a 25% increase in engagement with marketing content and collateral.• Developed and implemented quality control processes, achieving a 99% error-free rate in marketing communications.Maintained stringent quality control procedures, ensuring a 100% approval rate for marketing assets before print and online publishing. Show less

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  Modern

  Jan 2023 - Feb 2024

  Marketing Automation Delivery Specialist

  Implemented and optimized marketing automation strategies using CRM and MA systems such as Salesforce Pardot, HubSpot, Marketo, Eloqua, and LinkedIn, resulting in a 40% increase in lead conversion and a 25% reduction in manual effort.Managed marketing automation with Pardot/Account Engagement, including creating engagement studios, setting automation rules, building customer journeys & emails, designing Pardot forms and preference center. Developed and optimized landing pages, emails, forms, and blogs within HubSpot platform for diverse global markets, resulting in a 40% increase in lead generation and a 25% boost in conversion rates.Implemented Eloqua email automation, reducing manual effort and increasing communication efficiency by 30%.Spearheaded cross-training initiatives within the digital team, resulting in the creation and publication of 15% more effective LinkedIn ads. Show less

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  MarCloud: Expert Marketing Cloud Consultancy

  Jul 2024 - Nov 2024

  Delivery Consultant

  Managed Salesforce Account Engagement to support client campaigns and optimise customer journeys.Leveraged expertise in creating and managing Account Engagement assets, including forms, email templates, and engagement workflows, to drive effective automation.Utilised automation tools within Account Engagement to streamline processes such as email distribution, lead scoring, and segmentation, enhancing engagement rates and reducing response times.Maintained consistent client engagement to fully understand their needs, gathering detailed requirements to ensure that projects align closely with client objectives.Conducted comprehensive requirements analysis, tailoring solutions to meet client specifications, which increased client satisfaction and promoted project efficiency.Developed and executed B2B marketing campaigns, using data insights to monitor, analyse, and improve campaign performance metrics. Show less

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  Voise Tech Ltd

  Dec 2024 - now

  Marketing Manager