Fernando Fierro

Experience

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  Self-employed

  Jan 2012 - Feb 2015

  Independent Technician for Apple Devices

  In high school, I taught myself technical skills to diagnose and repair iPod Touch 1/2/3 models and iPhone 4/4S/5/5S models. I noticed many people had broken screens, repair services were expensive, and no one trusted repair shops. There was a sourcing opportunity for high-quality replacement screens at competitive prices, and I was able to offer affordable repair services for high school students.Throughout this venture, I successfully repaired approximately 80 devices, focusing on repair times and customer satisfaction. This experience honed my technical proficiency, problem-solving abilities, and entrepreneurial spirit, laying a foundation for my technology and business career. Show less

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  Huazhong University of Science and Technology

  Aug 2014 - Feb 2015

  3 + 3 Program

  Completed HUST's 3+3 program, which included three months of intensive Chinese language classes followed by a three-month internship at a technology company.

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  HG Farley Laserlab Co Pty Ltd

  Dec 2014 - Feb 2015

  Management Internship

  Completed an internship at Farley LaserLab branch, working full time in their International Business office in Wuhan, China:• Translated the company's commercial materials from English to Spanish• Managed the company's e-commerce platforms, posting ads and responding to potential customers on Alibaba.com and Solostocks.com• Provided customer service to potential Spanish-speaking customers via phone and email

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  Onewan Web

  Mar 2016 - Jun 2022

  Web Developer

  With a focus on UX, visuals, and SEO, I have developed over 25 websites, including online stores and learning platforms for companies and government offices. These websites have helped my clients increase their sales and online awareness and improve their services with online tools.

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  TEDxAvDivDelNorte

  Aug 2016 - Sept 2022

  Volunteer Vicepresident of Organizers Board

  TEDx has been one of my proudest and most enjoyable experiences to date.I played a key role in producing local TEDx events, directly impacting thousands of individuals including attendees, volunteers, social media followers, suppliers, and partners. Each annual event attracted an average of 500 attendees, involved dozens of staff members, and required managing numerous logistical aspects.In 2019, we produced the first-ever free TEDx event in Mexico. All available seats were filled in less than 72 hours, made possible through strong relationships with local government and companies that provided funding for the entire production each year.As the organizer for the local TEDx event, I effectively utilized available resources to make things happen. My responsibilities included managing the logistics of the main TEDx event months in advance, overseeing side promotional events, and coordinating volunteer efforts.I was also actively involved in the design and marketing departments, contributing to various aspects of event promotion and branding. Show less

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  DCF Accesorios y Decks

  Apr 2017 - May 2019

  Sales and Marketing Assistant

  As a Sales and Marketing Assistant, I created the company's most successful sales generation channel to date – a website. With its continuous online presence, my father's construction materials business experienced a 5x increase in sales and attracted the attention of major clients in the industry by Q4 2021.Additionally, I contributed to closing sales, liaised with international suppliers, and modernized sales and marketing tools.

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  Gauzz

  Feb 2018 - May 2018

  Writer

  I wrote several articles focusing on marketing tools, specifically those that assist with automation processes.

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  GEOS Holding

  Jul 2018 - Mar 2019

  I played a significant role in mapping out company processes, which led to the development of over 20 KPIs across the eight main areas of the holding, with a focus on productivity and quality.Furthermore, I designed the branding for the Project Management Office, enabling it to offer external consulting services. I also assisted in optimizing the SharePoint page for internal service requests. I developed the corporate university platform from scratch using Moodle, which catered to the needs of approximately 250 employees and upper management members who utilized it daily.This platform allowed the corporate university to establish a remote, self-paced education system for its internal workforce.

  • Project Manager's Assistant

    Jul 2018 - Mar 2019

  • General Assistant

    Jul 2018 - Mar 2019
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  Federal Office For The Treasury and Public Credit

  May 2019 - Mar 2021

  Financial Data Analyst

  As a Data Analyst, I enhanced the data analysis workflow by introducing innovative approaches using data processing tools. This enabled the team to efficiently clean and consolidate financial information from various Federal Offices, transforming large spreadsheets into executive and interactive reports for high-ranking government officials.My additional responsibilities involved providing daily support to staff and assisting with any tasks that required advanced Excel expertise.

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  BeInCrypto

  Aug 2019 - May 2023

  Delivered the best web 3 content to a global audience of over 230k followers.👉 2022 - 2023This year's focus was on content production and curation.• Managed and updated the global content calendar for 200+ posts per month, distributed across all social media channels.• Created and managed workflows to seamlessly integrate organic social media with other departments and promote their products.• Curated, managed, and repurposed organic content to fit various social media channels, aligned with our content pillars.• Collaborated closely with the design team to produce and repurpose content.Result:• Executed and coordinated larger, more complex digital campaigns.• Designed the social media content workflow for six social media channels.👉 2021-2022:This year, we focused on identifying effective content types, understanding why they worked, and how to produce more of it.• Designed, coordinated, and executed over 20 organic social media campaigns.• Managed the entire video production workflow for English YouTube Channels, including direct briefings for motion graphics designers on each video.• Managed our Instagram account directly, from planning to production and optimization.That year's results:• Instagram: +633% growth in followers and 4.85 million people reached organically.• YouTube: +357% growth in followers, with over 200 new videos published.• Tiktok:+1,100% growth in followers. Show less Tasked with distributing content across relevant social media channels to increase website traffic and boost social media engagement.Main tasks:• Daily distribution of articles and news across social networks such as Reddit, Twitter, and Facebook Groups.• Leading initiatives to increase the brand's following.• Engaging in direct communication with the crypto community.Notable Results:Identified the most active crypto communities on Reddit, Twitter, and Facebook by creating targeted content that generated hundreds of thousands of impressions on social media accounts.Additionally, introduced a variety of multimedia content, including videos, infographics, and engaging content, to capture the attention of blockchain projects and their communities. Show less

  • Social Media Manager and Content Manager

    Dec 2020 - May 2023

  • Social Media Marketing Specialist

    Aug 2019 - Dec 2020
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  Favula

  Jul 2022 - Oct 2023

  Investor
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  DCF Accesorios y Decks

  Sept 2023 - now

  Family Business, Digital Marketing Consultant

  Assessing current digital marketing strategies in the industrial construction industry. I advise on improvement opportunities in SEO, website UI/UX, paid ads, content marketing, eCommerce, etc.

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  DailyCoin

  Oct 2023 - Nov 2024

  Social Media Marketing Manager

  Generated brand awareness and website traffic for a Web3 audience interested in crypto news.• I generated an average 15% increase in impressions month over month, for an approximate total of 1.5M impressions organically on all channels.• I was in charge of X, Linkedin, Facebook, Instagram, and Reddit, where I introduced growth strategies to maximize reach and website traffic.• Coordinated with the design and editorial team to deliver video, graphic, and text content.• Leveraged AI and automation tools to distribute text and visual content.• Tracked content performance on all channels. Show less

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  ChainGPT

  Apr 2024 - Dec 2024

  Social Media Manager

  Created content for an audience of over 2 million followers across multiple platforms.• Owned the social media content calendar for X and Telegram, delivering 100+ product-focused and community content posts per month• Created short-form and long-form content for X and Telegram from scratch.• Coordinated co-marketing initiatives with other companies and partners to execute joint campaigns.• Led a creative team of on-demand graphic designers, video, and content creators.• Monitored and analyzed company an token mentions through social listening tactics. Show less

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  ForceField

  Dec 2024 - now

  Sr. Marketing Manager

  • Oversee all marketing campaigns for the assigned accounts.• Represent the marketing team to cross-functional groups, including product management, sales, or customer support.• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.• Manage and coordinate marketing and creative staff.• Lead market research efforts to uncover the viability of current and existing products/services.• Collaborate with media organizations and advertising agencies.• Brainstorm ideas for new campaigns.• Monitor current campaigns, ensuring their staff meets deadlines and completes necessary tasks.• Analyze data to evaluate their marketing efforts' success and develop new ideas to improve brand marketing and exposure.• Communicate with clients, send reports and lead marketing calls. Show less