Jennifer Egenolf

Experience

• 

  Continental Airlines

  Jan 1996 - Jan 2006

  Managed worldwide direct marketing campaign portfolio (worth $29.7MM annually), which included American Express and Chase promotions, traffic building offers, channel shift initiatives, and ancillary revenue programs utilizing direct mail, email, internet, statement messaging and print channels. • Improved Direct Marketing annual ROI 185.6% from 2001 to 2005• Decreased campaign costs, both production and incentive, over $3.9MM (40%) in 2005• Achieved 28% increase in Program Net Contribution from 2001 to 2005• Trained and supervised direct marketing staff responsible for various domestic programs and annual lifecycle marketing plan for more than 40 offshore markets• Created, implemented and managed channel shift interactive game, AeroMatic, and highly targeted multi-tier overlay program, Mileathon Show less

  • Marketing Manager, Loyalty Marketing

    Jan 1999 - Jan 2006

  • Senior Analyst, Brand Marketing

    Jan 1996 - Jan 1999
• 

  David Weekley Homes

  Feb 2006 - Jan 2009

  Corporate Marketing Manager

  Managed in-house agency for largest privately held builder in the US, overseeing creation, production and fulfillment of marketing collateral for 15 markets. Responsible for brand integrity, internal events, annual meetings, job on-time performance, printer relationships, and various special projects (Green Campaign Launch, Phoenix Marketing Coordinator, New Market Launches). • Improved Marketing Customer Satisfaction Surveys to all time high of 99%• Enhanced creative workflow by streamlining the proofing process, implementing pre-production calls and cross-training staff• Brought production of direct mail campaign in-house to save costs and increase accuracy• Assisted with direct mail strategy, website development, and promotional creation• Created over 5000 jobs annually including print, email, internet, and point of sale Show less

• 

  Lone Star College System

  Jun 2009 - Aug 2010

  Program Manager Continuing Education Marketing

  Managed external and internal marketing and outreach for Workforce Development programs to support Continuing Education, Corporate College, the Lone Star College Conference Center, Corporate Training and Conferences. Coordinated with the Office of Public Affairs to ensure branding guidelines and marketing policies were maintained throughout marketing collateral production.• Directed the Continuing Education Schedule: courses, layout & distribution• Coordinated the production of electronic newsletters, advertisements, announcements, invitations, and websites• Assisted with community promotional activities with marketing collateral• Managed overall brand change for the Corporate College • Liaised with Public Information Office personnel for distribution of campus marketing materials and Workforce Development events Show less

• 

  Rice University

  Sept 2010 - Nov 2015

  Director, Marketing & Communications, Susanne M. Glasscock School of Continuing Studies

  Responsible for marketing, branding and communication strategies and tactics to promote the mission, programs and activities of the Glasscock School of Continuing Studies to internal and external audiences. This includes managing print, digital and interactive projects, events, advertising and promotions acquiring nearly 20,000 enrollments annually.

• 

  Direct Energy

  Dec 2015 - Oct 2018

  Manager, Sponsorship and Grassroots Marketing

  Accountable for lead generation, customer satisfaction and sponsorship initiatives for one of the country’s largest retail providers of electricity and natural gas. Responsibilities include identification and negotiation of 20+ new sponsorship opportunities, management of ongoing sponsorships, onsite, social and digital activation and engagement programs, logistics management, and post-show analysis.

• 

  Sunrise Identity

  Apr 2019 - Dec 2020

  Manager, Account Operations

  Trusted to mentor, coach and develop sales operational team for the highest grossing division of HALO Branded Solutions, supporting national and international clients. Utilize KPIs to streamline operational processes, monitor workloads, and identify hiring triggers in response to ongoing sales growth. Ensure cross-organizational collaboration with various internal teams and resources, including compliance, logistics, marketing and supplier relations, to produce extraordinary results for clients.

• 

  Goodwill of the Olympics & Rainier Region

  Jul 2021 - Jun 2022

  Marketing Manager
• 

  University of Puget Sound

  Jun 2022 - now

  • Director of Community & Brand Management

    Jul 2023 - now

  • Director of University Relations Communications

    Jun 2022 - Jul 2023