Now (Nadia) Kim

Experience

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  BeautieCall

  Jan 2017 - May 2017

  Founding member, Chief Marketing Officer

  - Launched an on-demand beauty platform resulting in faster and more affordable services; worked with 15 student stylists and 20 clients within a three-month span and resulted in 360 percent return on investment- Designed marketing campaigns and posted how-to infographics for Facebook and Instagram- Collaborated with Babson Fashion Group and sponsored styling for the fashion show models- Presented and won “Demo Day,” a business competition with attendance from Babson Professors, CEO of Mount Dream, and Director of Babson Summer Venture Program Show less

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  Tetra Pak

  Jul 2017 - Aug 2017

  Communications Intern

  • Devised “Make-Your-Own-Pak,” event where participants can customize the package design • Managed the data collection process for the “Employee Recognition” award for the company’s 7 international market segments across Asia

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  WRIGHT BROTHERS

  May 2018 - Aug 2018

  Marketing Intern

  • Developed digital marketing strategy and produced content to enhance the brand’s professional community outreach, resulting in a 27% increase in web traffic and 28% increase in interactions• Executed paid marketing ads of products on Facebook and Instagram which contributed to achieving ~ $85,000 revenue in a month• Implemented best practices for Search Engine Optimization to reach a larger share of the target market

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  Babson College

  Sept 2018 - Mar 2020

  • Horn Library Information Assistant

    Sept 2018 - Mar 2020

  • Registrar’s Office Assistant

    Sept 2018 - Dec 2018
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  Beautini

  May 2019 - Aug 2019

  Marketing Analytics Intern

  • Formulated social media content on Instagram to communicate expertise in entrepreneurship and beauty industry resulting in double the engagement rate• Executed market research study aimed at understanding Generation Z consumer trends and purchasing patterns for a new beauty retail platform to penetrate the niche gap in the beauty market • Managed CRM system aim to maximizing referrals by identifying 287 vendors throughout the pipeline

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  Alpha Kappa Psi Gamma Nu

  Jan 2020 - May 2020

  VP of Marketing

  • Created content such as Brother Spotlight series to highlight the organization’s professionalism and diversity• Arranged collaborations to target incoming students, increasing followers by 31% and recruitment by 77%

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  WRIGHT BROTHERS

  May 2020 - Sept 2023

  Ride to Earn(R2E) Rewards Service Launch & Operation Management • Devised end-to-end ESG-based user acquisition strategy, increasing users by 42% through the unprecedented idea of a “Ride-to-Earn” product & rewards based on emission reduction & real-time carbon credit pricing• Executed A/B testing on recurring promotion with goal to improve conversion funnel by implementing points as payment method, resulting in an increase of 244% in activation and 193% in revenue• Shipped web/app user activity questionnaire feature and raffle format campaign leveraging agile methodology, resulting in 21k data entry in 10 days, achieving stakeholder requirements while maintaining usability• Advanced ride/points activity features with personalized content and reducing depth based on GA analysis and VoC collection, lifting organic participation metric by 250% and reducing quarterly marketing budget by 12%• Orchestrated an on-offline campaign for World Car Free Day, generating 574 participants with a conversion rate of 87% to users; reduced campaign costs by 29% by securing sponsorships from sustainability-rooted brands Show less Carbon Credits B2B Monetization Strategy• Formulated strategy to generate Carbon Credits from ride & transaction activities of 2nd hand bike trades, to be sold to businesses targeting Net Zero, with forecasted 1st year sales of 6k USD & annual growth rate of 20%• Co-invented 4 patents and 2 Carbon Credit methodologies quantifying carbon emission reduction, resulting in 408 voluntary carbon credits verified by an independent ISO-certified 3rd party verifier• Utilized SQL to monitor & analyze first-party transaction data & third-party activity data, advancing in optimizing business timeline & maximizing valid data for carbon credit issuance to reach breakeven point Show less • Verified GTM strategy by deciphering market interest & investment requirements in company’s 2 core services, offline resource-based certification & online marketplace, in each market via 14 local partners & programs• Leveraged international accelerator programs (e.g., Startup Junkie Program, Boot-X) & achieved semi-finalist in X-Pitch startup competition to explore partnership opportunities & network with industry experts to achieve POC• Led meetings with high-level stakeholders for investment & operational opportunities e.g., CEO of Lotte Holdings JP, Department of Transportation (Dublin), & SVP of Specialized (US's largest bicycle manufacturer) Show less

  • Reward Points Product Owner

    Jan 2022 - Sept 2023

  • ESG Business Owner

    May 2020 - Sept 2023

  • Global Business Development Manager ( Go-To-Market Strategy)

    May 2020 - Dec 2022
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  MarqVision (YC S21)

  Jul 2024 - now

  Product Manager