Larissa Cazarini

Experience

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  Cuvée 3000

  Aug 2015 - Dec 2017

  Trade Marketing Executive - Premium Accounts

  Planning and execution of POS activations, visibility materials, and brand building of the most important natural wine distributor in Spain. Project management of portfolio brands. Key account management of high-end on trade accounts: commercial agreements negotiation, budget execution follow up, and planning.

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  National Institute of Tourism

  Aug 2018 - Dec 2018

  Planner & Speaker

  Planning and execution of Argentinian wine promotion activities on tourism trade shows all over Latin America.

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  Grand Cru LTDA

  Sept 2018 - Jan 2020

  Digital Marketing & E-Commerce coordinator

  E-commerce and digital media management, with a focus on conversion, brand building, and community growth. Comms and digital marketing guidelines and strategy definition for premium national and international wine and spirits portfolio.

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  Space Plus Consulting

  Jan 2020 - Feb 2024

  Leading the web designers, UX, project managers, marketing and communication analysts, social media managers, paid media, and customer service teams(with over 15 team members) responsible for Saas brands in the entertainment market, always achieving revenue targets. In charge of maintaining the product-market fit of our products, working directly with the factory in developing devices, accessories, and packaging, and with IT as a UX /UI consultant of the APKs. Responsible for all brand communication, coordination of a team of designers, community manager, copywriter, customer service and experience, and growth analyst. Successful implementation of HubSpot, improving brand integration and analysis. Content creation and planning for digital-owned media for a streaming OTT. Community management of social media channels. Performance analytics and KPIs. Many effective brand kit developments for social media applications in Brazil, LATAM & English-speaking markets.

  • Growth Marketing and Product Team Leader

    Feb 2022 - Feb 2024

  • Sr. Product Growth Marketing Analyst

    Jan 2021 - Feb 2022

  • Social Media Manager

    Jan 2020 - Jan 2021
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  TaxLeaf Corporate

  Mar 2024 - Jan 2025

  Project Manager & Marketing Specialist

  Liderança em projetos de criação e desenvolvimento de sites, com foco em SEO e otimização para motores de busca.Planejamento e execução de campanhas de SEM, mídia paga e estratégias para redes sociais, abrangendo todas as marcas da empresa. Coordenação direta com desenvolvedores e designers no desenvolvimento de software, implementando constantes atualizações e melhorias.Gestão estratégica para integrar equipes técnicas e de marketing, garantindo a entrega de soluções alinhadas aos objetivos do negócio. Show less

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  Doc9

  Feb 2025 - now

  Analista Sr. de Estratégia